Senior Marketing Manager, Fastpath

About Delinea:
Delinea is a pioneer in securing human and machine identities through intelligent, centralized authorization, empowering organizations to seamlessly govern their interactions across the modern enterprise. Leveraging AI-powered intelligence, Delinea’s leading cloud-native Identity Security Platform applies context throughout the entire identity lifecycle – across cloud and traditional infrastructure, data, SaaS applications, and AI. It is the only platform that enables you to discover all identities – including workforce, IT administrator, developers, and machines – assign appropriate access levels, detect irregularities, and respond to threats in real-time. With deployment in weeks, not months, 90% fewer resources to manage than the nearest competitor, and a 99.995% uptime, Delinea delivers robust security and operational efficiency without compromise. Learn more about Delinea on Delinea.com, LinkedIn, X, and YouTube.

Join our passionate, global team at Delinea and help us make the world a safer and more secure place. Our success is driven by world-class product leadership, outstanding engineers, and strategic investment from TPG. We value diversity, innovation, and a culture of respect and fairness. If you're ready to push boundaries and challenge the status quo in security, we want to hear from you.
 

Apply today to help us achieve our mission.

Delinea seeks a Senior Marketing Manager, reporting to the VP Global Growth Marketing, to be the architect and owner of Delinea’s Fastpath growth marketing strategy.

This role sets the direction and plan across product and content marketing, website, demand generation, field marketing, channel/alliance marketing and customer marketing to meet lead, pipeline, booking and retention goals.

This role works directly with the Strategic Alliance team to build and deploy co-marketing programs across a wide network of partners - including integrators, resellers, audit, and technology firms - to increase awareness and sale of Fastpath solutions.

The role collaborates with other teams in the marketing organization that will execute the product and content marketing, website, demand generation, field marketing and customer marketing programs of the plan.

The ideal candidate is a dynamic marketing professional with multi-disciplinary experience in demand generation, field marketing, and channel marketing in the B2B SaaS industry – cyber security is a huge plus.

They are resourceful, creative, and proactive with a proven ability to take responsibility, solve problems and contribute. They can work independently but are also a great team player. They have sharp strategic marketing skills combined with the willingness and ability to tactically execute elements of the plan.

Reports to: Vice President, Global Growth Marketing
Travel: Up to 20%

Strategy, Planning & Leadership

• Act as the first point of contact for Fastpath marketing.

• Define the global Fastpath marketing strategy and model the revenue waterfall to set lead and pipeline targets.

• Drive the annual and quarterly marketing planning process, aligning with marketing leadership, VP Fastpath Sales, VP Sales Development and Senior Director Fastpath Alliances to prioritize programs and budgets.

• Present the plan and progress to senior marketing and sales leadership.

Execution

• Act as the single point of contact for partner marketing initiatives, removing roadblocks and ensuring alignment.

• Work with the Strategic Alliances and Partner Marketing teams to develop joint marketing strategies that promote our combined value proposition, developing messaging and go-to-market plans to accelerate pipeline, and create and curate marketing collateral, content, and resources that support partner marketing initiatives.

• Work with the Partner Marketing team to engage the partner ecosystem with effective communications and events.

• Work directly with selected alliance partners to execute co-marketing programs including thought leadership, demand generation initiatives and events.

Cross-Functional Orchestration

• Collaborate with the Product and Content Marketing, Website, Demand Generation, Field Marketing and Customer Marketing teams to coordinate execution of the plan.

• Collaborate with the Marketing Communications team to coordinate brand marketing and effective thought leadership, PR, social and analyst activity that drives business growth.

• Collaborate with the Sales Development team to optimise lead handoff processes and ensure seamless integration between marketing and sales efforts.

• Collaborate with the Marketing Operations team to maintain high quality marketing data.

• Own and lead cross-functional communication to ensure all teams are clear on, and executing against, the marketing plan.

Measurement & Optimization

• Monitor and analyse key performance metrics, such as lead conversion rates, cost per lead, customer acquisition costs, and ROI.

• Use data-driven insights to optimise campaigns, maximise marketing effectiveness and inform the marketing strategy.

• Provide regular reports and data-driven insights to key stakeholders.

• 5–8 years B2B SaaS marketing experience, cyber security preferred

• Results-oriented mindset with a focus on driving measurable business outcomes.

• Experience across a breadth of marketing disciplines - particularly demand generation, digital marketing, field marketing, and channel/partner marketing.

• Creative, flexible, hands-on marketing professional who is comfortable rolling up their sleeves and getting the job done.

• Excellent organizational skills and ability to juggle multiple workstreams simultaneously.

• Works well in a fast pace environment and can handle pressure when faced with time, budget or resource constraints.

• Able to work in a matrix environment, show initiative and forge strong stakeholder relationships both internally and externally.

• Excellent collaboration skills with the ability to work cross-functionally and influence stakeholders at all levels

• Strong budget management and marketing measurement skills.

• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.

• Exceptional communication skills and experience presenting to senior leadership.

• Proficiency with CRM, marketing automation, and BI/reporting tools - Salesforce, HubSpot, Tableau and Power BI preferred.

Delinea Culture & Benefits:

Why work at Delinea?

• We’re passionate problem-solvers doing our part to make the world a safer place.

• We invest in people who are smart, self-motivated, and collaborative.

• What we offer in return is meaningful work, a culture of innovation and great career progression.

At Delinea, our core values are STRONG—Spirited – Trust – Respect – Ownership – Nimble – Global – and guide our behaviors and success. We believe weaving these core values into our day-to-day actions, and our process for hiring, evaluating, and promoting employees, helps us cultivate a work environment that embraces collaboration and camaraderie.

We take care of our employees. We offer competitive salaries, a meaningful equity and bonus program, and excellent benefits, including a full suite of medical, dental, and vision insurance, as well as pension/retirement matching, comprehensive life insurance, an employee assistance program, generous discretionary time off (DTO), and paid company holidays. We support all families with paid leave for new birth, adoption, surrogacy, or foster-to-adopt primary caregivers.

Delinea is an Equal Opportunity and Affirmative Action employer and prohibits discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Upon conditional offer of employment, candidates are required to complete comprehensive criminal background check, verification of education, and verification of employment, per employment policy. In addition, all publicly posted social media sites may be reviewed.