Senior Marketing Content Specialist

Develop clear, concise and persuasive content and marketing for digital and traditional mediums. Edit content ensure consistent application of style and information across channels. Define our brand by embodying friendly, smart and personalized service via our content. Write B2C and B2B marketing campaigns such as writing user guides, help content and tutorials for mobile and online banking; crafting compelling emails; develop engage and informative blog posts; and internal marketing communications. Manage complex projects with varying deadlines in a team environment. Use data and strategic thinking to improve member retention in addition to new member acquisition.
Essential Responsibilities

• Develop innovative concepts; write compelling copy and follow-through to final delivery on a wide variety of B2C, B2B and employee/internal marketing across a wide array of media
• Develop communications that tell a story and/or change behavior across multiple channels and tactics from print, digital, video, events, and more
• Write website content and assist in search engine optimization efforts. Research, fact-check and proofread for spelling, grammar and consistency of positioning
• Assist in maintaining consistency of message and corporate brand across channels and products
• Collaborate with internal clients to bring projects to timely completion as well as.re-packaging of pre-existing or externally sourced content
• Write blog post and other value-add content that informs, teaches, and inspires members. Write testimonials and customer satisfaction stories through member interviews and user-generated content
• Maintain technical documentation, including user guides, online help and product training materials, for online banking and mobile banking.
• Work with managers to understand the product roadmap to be prepared for creating and updating content

Education & Years of Experience

• Minimum - 4 Years Bachelors Degree in Business, Marketing or related
• Minimum - 3 years of Marketing, Copy Development or related

In Lieu of Education

• 6 Years of Marketing, Copy Development or related

Compensation & Benefits:
Typical hiring range: $63,300.00 to $98,500.00 Annually. Actual compensation will be determined using factors such as experience, skills & knowledge.
Benefits: Alliant provides a benefits package including health care, vision, dental, and 401k with employer match including:

• Annual performance bonus
• Work from home up to 3 days a week
• Paid parental leave
• Employee discount programs
• Time off including paid personal and sick days
• 11 paid holidays
• Education reimbursement

*Note that eligibility and cost of benefits can vary depending on the number of regularly scheduled hours, and job status such as regular full-time, regular part-time, or temporary employment.
Adhere to and ensure compliance of all business transactions with policy and process of the Bank Secrecy Act. Ensures compliance with all applicable state and federal laws, company procedures and policies. Maintains integrity and ethics in all actions and conversations with or regarding credit union members and their accounts; complies with Privacy Act directives.
The responsibilities listed do not contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time with or without notice.