The role involves designing, executing, and optimizing integrated co-marketing campaigns with ecosystem partners to drive pipeline growth. It requires collaboration across multiple marketing teams and data-driven performance analysis.
Cloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. Our powerful tools fuel websites to be faster, richer in user engagement, and breakthrough creativity. With a growing suite of products that support everything from developer efficiency to brand storytelling, Cloudinary is becoming the visual layer of the web.
Cloudinary has a globally distributed team across North America, EMEA, and Asia-Pacific, united by a shared commitment to building smart, scalable technology and a culture rooted in humility, curiosity, and collaboration. At Cloudinary, we celebrate Life & Work. We believe in healthy growth, working with purpose, and creating meaningful value. If you’re looking for a place where your voice matters and your work truly makes an impact, this may be the opportunity for you.
Cloudinary is seeking a Marketing Campaign Manager, Alliances to lead integrated co-marketing campaigns with our most important ecosystem partners. This role is responsible for designing, executing, and optimizing multi-touch campaign programs that drive pipeline across both existing shared accounts and net-new prospects.
This is a high-ownership, cross-functional role that sits at the intersection of Demand Gen, Field Marketing, Product Marketing and the Channel & Alliances teams. The ideal candidate will be a structured, self-directed marketer who knows how to build and run multi-touch campaigns, collaborate across teams, and translate partner priorities into clear, pipeline-driving programs.
Responsibilities:
- What You’ll Do
- You’ll build and execute quarterly co-marketing plans aligned to business objectives for each partner.
- This includes defining the right mix of webinars, ABM plays, digital promotion, email programs, and event participation to support pipeline goals.
- You’ll set clear KPIs for each campaign and track performance across awareness, engagement, and pipeline creation.
- With the support of the GTM Operations team, you will maintain dashboards, provide updates to Marketing and Channel & Alliance leadership, and make data-driven recommendations to improve campaign performance.
- What Success Looks Like
- Success in this role means building predictable, repeatable co-marketing programs with named partners that consistently drive quarter-over-quarter growth in influenced and sourced pipeline.
- It means increasing Cloudinary’s visibility and credibility within partner sales teams, becoming a go-to collaborator for joint initiatives.
- You will help accelerate adoption of Cloudinary’s solutions across priority account cohorts while running efficient, data-driven campaigns supported by clear reporting and measurable outcomes.
About you:
- East Coast Only
- 5–8 years of experience in B2B demand generation, partner marketing, or campaign management in a SaaS environment.
- Co-marketing experience with ecosystem partners (e.g. AWS, Akamai).
- Strong program management and campaign execution abilities.
- Understanding of multi-touch campaign architecture across TOFU/MOFU/BOFU.
- Ability to communicate clearly with partner teams and senior internal stakeholders.
- Comfortable interpreting funnel data and making recommendations on coverage and next steps.
#LI-BP1
We have you in mind. As an employee, you will experience many benefits, including:
Awesome technology
Top-talent peers
100% sponsored medical, dental, and vision plans for employees & family
HSA company contribution
Matching 401k program
Robust vacation & wellness policy
Annual development stipend
Catered lunches or a food stipend
Cloudinary is proud to be an equal-opportunity employer dedicated to pursuing a diverse workforce.
Top Skills
B2B
SaaS
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