The Sr. Marketing Campaign Manager will strategize, execute, and report on integrated, multi-channel campaigns that grow our existing base of suppliers in the AvidPay Network. This role sits on the supplier side of the business — marketing to the suppliers we pay through our network — with a mandate to drive product adoption, deepen supplier relationships, and increase lifetime value across the base.
This is a strategy-first role for someone with an operational mindset — a person who treats every campaign as a hypothesis tied to a measurable outcome, and who improves the engine behind the campaigns (processes, systems, segmentation, reporting), not just the campaigns themselves. The role partners closely with Sales, RevOps, Product, Product Marketing, and Marketing Operations.
What you will doCampaign Strategy & Execution
- Own multi-channel campaigns end to end, inclusive of email, direct mail, and digital — from strategy and planning through execution, A/B testing, and optimization. Tie each program to a clear objective (adoption, conversion, retention, or reactivation) and deliver repeatable, scalable results on deadline.
Increase Payment Product Adoption
- Design lifecycle and upsell programs that move suppliers toward higher-value electronic payment methods and keep them engaged. Partner with Sales as a trusted demand-gen and base-growth partner, and scale new initiatives that drive product adoption.
Marketing Operations & Continuous Improvement
- Own how the function operates, not just what it produces. Find friction in workflows, segmentation, data hygiene, and handoffs, and partner with Marketing Operations and RevOps to improve the underlying infrastructure — campaign architecture, attribution, and reporting — so the team launches faster with less rework.
Forecasting, KPIs & Reporting
- Forecast program performance quarterly with monthly adjustments, continuously optimize KPIs against revenue goals, and clearly communicate results, learnings, and strategy to leadership and executives.
Go-To-Market Planning
- Work cross-functionally to embed processes, messaging, and campaigns into the go-to-market design for new products and offerings from the start.
- Proven success managing multi-faceted marketing programs from planning through completion in a fast-paced B2B environment.
- An operational mindset, with a track record of improving the processes and systems behind the work — not just executing within them.
- Hands-on proficiency with marketing automation and CRM platforms (Marketo, Salesforce) and project management tools (e.g., Monday.com), plus the ability to build campaign hierarchies and reports.
- Analytical strength to dissect funnel metrics, optimize campaigns, and recommend the strategies most likely to drive demand and adoption.
- Strong project and budget management, with the ability to run multiple projects at once and deliver on deadline.
- Confident communicator and presenter — virtually and in person, internally and externally — including delivering strategy to senior executives.
Preferred Experience, Qualifications, and Skills
We're especially interested in candidates who have grown and monetized an existing customer base rather than only acquiring new logos:
- Payments, merchant services, or treasury management experience at a financial institution or fintech, with a working understanding of electronic payments, card acceptance, and payment economics.
- A history of cross-sell / upsell and relationship deepening within a portfolio of existing accounts, tied to clear adoption or profitability metrics.
- Comfort in process- and data-disciplined environments where operational excellence and continuous improvement are core expectations.
About AvidXchange
AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. At AvidXchange, mindset is everything. We are Connected as People, Growth Minded, and Customer Obsessed. These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,500 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®.
Who you are:
- A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown.
- Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
- Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.
What you’ll get:
AvidXchange teammates (we call them AvidXers) get the perks and prestige of a growing tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, and competitive benefits. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place.
AvidXers enjoy:
- 18 days PTO*
- 11 Holidays (8 company recognized & 3 floating holidays)
- 16 hours per year of paid Volunteer Time Off (VTO)
- Competitive Healthcare
- High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
- 100% AvidXchange paid Dental Base Plan Coverage
- 100% AvidXchange paid Life Insurance
- 100% AvidXchange paid Long-Term Disability
- 100% AvidXchange paid Short-Term Disability
- Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
- Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents
- 401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%
- Parental Leave: 8 weeks 100% paid by AvidXchange**
- Discounts on Pet, Home, and Auto insurance
- WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
- Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
- Onsite gym fitness center, yoga studio, and basketball court
- Tuition Reimbursement up to the federal maximum of $5,250***
- Hybrid Workplace Flexibility
- Free parking
*Fully granted from beginning of year, pro-rated if hired mid-year
**Must be full-time for at least 3 months
***Must be full-time for at least one year
Equal Employment Opportunity
AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.
AvidXchange Charlotte, North Carolina, USA Office
1210 AvidXChange Lane, Charlotte, NC, United States, 28206
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