Senior Manager – Engagement Marketing

Job Title: Senior Manager – Engagement Marketing 

Reports to: Head of Consumer Marketing

Senior Manager – Engagement Marketing

About inKind:
inKind is a commerce enablement platform that provides capital to independent restaurants and hospitality groups, helping them thrive while enhancing guest experiences through its marketplace of nearly 5,000 restaurants. Headquartered in Austin, Texas, inKind supports restaurant operators nationwide and engages diners through its unique financing and dining credits model.

Role summary:
We are seeking a Senior Manager of Engagement Marketing to lead the strategy and execution of our customer lifecycle marketing initiatives. This role is responsible for creating, optimizing, and scaling engagement campaigns across multiple channels to drive new user onboarding, retention, repeat usage, and loyalty. You will partner closely with the data, product, development and larger marketing teams to craft user journeys that are high-impact and deeply personalized.

Key responsibilities:

• Own and optimize engagement channels. Develop and execute comprehensive lifecycle strategies to onboard new users, re-engage lapsed customers, and drive long-term user engagement. 
  
• Automate communications and engagement. Build automated, behavior-based journeys that personalize communications, reduce churn, encourage advocacy, and drive enhanced engagement.
  
• User journey & conversion optimization. Oversee funnel and journey performance, including onboarding flows, loyalty pathways, and conversion rate optimization (CRO) initiatives. Design and run A/B tests, plus partner with data, product and engineering to improve engagement pathways.
  
• Campaign analysis and reporting. Forecast, measure, and analyze engagement campaign performance; report on key metrics like conversion, retention, and LTV. Use insights to refine lifecycle strategies, identify drop-off points, and propose solutions to improve customer stickiness.
  
• Cross‑functional collaboration. Work cross-functionally to ensure engagement initiatives are aligned with product launches, customer feedback, and revenue goals. Educate internal stakeholders on marketing initiatives and share insights regularly.
  
• Experimentation & innovation. Run continuous A/B tests across journeys, messaging, and creative assets to identify high-performing tactics. Stay current on lifecycle marketing trends and emerging platforms, leveraging AI-enabled tools to enhance personalization, campaign efficiency, and loyalty program innovation.
  

Minimum qualifications:

• 5+ years of experience in lifecycle, CRM, retention, or engagement marketing (ideally in a B2C or marketplace environment)
• Proven track record of designing and optimizing complex user journeys that drive measurable improvements in retention and loyalty.
• Hands-on experience using Braze (preferred) or similar customer engagement platforms to build, test, and optimize campaigns.
• Strong experience with A/B testing frameworks and analytics platforms (e.g., Amplitude, Sigma)
• Familiarity with AI/automation tools for content generation, campaign optimization, and workflow efficiency.
• Excellent communication and cross‑functional collaboration skills; ability to influence stakeholders and clearly articulate strategy.
• Strategic thinker who is equally comfortable rolling up sleeves to execute and test.
• Creative thinker who can develop innovative campaigns while maintaining a data‑driven approach.
• Bachelor’s degree in marketing, business, communications or a related field.
• Strong stakeholder management up to executive level
  

Preferred qualifications:

• Experience in fintech, hospitality or consumer‑facing startups.
• SQL proficiency or comfort working directly with datasets.
• Prior experience managing a small team or mentoring junior marketers.
  

Some of our Benefits: 

• Generous PTO and company holiday policy + company paid Short Term Disability
• 100% employer covered health and dental insurance for our direct employees (a set plan is covered, with higher tier healthcare coverage available at employee's additional cost; dependent coverage is at employee's cost); vision plan available at employee's additional cost
• Child Care Benefits and generous parental leave
• Dog-friendly workspace in a secure building with great views of downtown Austin
• Daily lunches and snacks

Salary: 

• $115,000 - $125,000 + Benefits

inKind is an Equal Opportunity Employer. We believe that diversity is vital to inKind's ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability status, veteran status, or any other protected category have no bearing on our hiring decisions. 

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.