Job Overview:
We are seeking a results-driven Senior Manager of Digital Marketing to lead our digital marketing function within a growing B2B SaaS marketing organization. This role oversees two direct reports and is accountable for the strategy, execution, and performance of our digital marketing programs, including paid media, paid search, web, SEO, and analytics.
This is an ideal opportunity for a seasoned digital marketer who is equally comfortable in data and strategy, and who thrives at the intersection of performance marketing and brand-building in a complex, solutions-oriented environment.
What You’ll Do:
Digital Marketing Strategy & Execution
- Define, own, and evolve the digital marketing strategy across paid and owned channels, aligning investments and execution with pipeline growth, revenue targets, and long-term business objectives.
- Lead cross-functional alignment across Demand Generation, Content, Creative, Product Marketing, and Revenue Operations to deliver an integrated, data-driven digital experience that maximizes brand impact, engagement, and pipeline performance across all channels.
Paid Media & Paid Search
- Lead the strategy, investment, and performance of multi-channel paid media programs, optimizing channel mix, budget allocation, and campaign execution to maximize pipeline and revenue growth.
- Provide strategic oversight of end-to-end paid media execution, establishing audience targeting frameworks, guiding creative strategy, directing bidding and optimization approaches, and driving continuous performance improvements through data-driven decision-making.
- Own business outcomes of pipeline contribution and other key metrics from paid channels.
Analytics, Web & SEO
- Define and lead SEO strategy across technical SEO, on-page optimization, and content-driven partnering closely with Content Marketing and Product Marketing to increase organic visibility, qualified traffic, and pipeline contribution.
- Own the digital experience strategy for the corporate website, driving governance and continuous optimization to improve user experience, conversion rates, and business performance.
- Champion a data-first culture: establish dashboards, define attribution models, and translate insights into strategic recommendations that inform investment and growth decisions.
Team Leadership
- Manage and develop a team of two direct reports, fostering a high-performance culture through clear expectations, regular feedback, and professional growth opportunities.
- Foster cross-functional collaboration by aligning stakeholders, encouraging open communication, and driving accountability across teams.
What We’re Looking For:
- Minimum 10+ years of marketing experience with progressive responsibility, including senior-level roles or equivalent experience.
- Proven success leading digital marketing functions with deep expertise across SEO, paid search, paid social, programmatic display, content syndication, and other performance marketing channels.
- Strategic, data-driven leader with a demonstrated ability to develop digital marketing strategies that drive measurable pipeline growth, revenue, and return on marketing investment.
- Demonstrated track record of building, scaling, and optimizing performance marketing programs that deliver sustained, multi-year growth against aggressive business objectives.
- Strong executive communication, presentation, and stakeholder management skills, with the ability to translate complex data into actionable business recommendations.
- Experience establishing measurement frameworks, attribution models, and executive reporting using web analytics, CRM, and marketing automation platforms; proficiency with Salesforce and leading marketing technology ecosystems is strongly preferred.
- Experience within financial services, FinTech, or other highly regulated industries is preferred.
About AvidXchange
AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. At AvidXchange, mindset is everything. We are Connected as People, Growth Minded, and Customer Obsessed. These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,500 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®.
Who you are:
- A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown.
- Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
- Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.
What you’ll get:
AvidXchange teammates (we call them AvidXers) get the perks and prestige of a growing tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, and competitive benefits. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place.
AvidXers enjoy:
- 18 days PTO*
- 11 Holidays (8 company recognized & 3 floating holidays)
- 16 hours per year of paid Volunteer Time Off (VTO)
- Competitive Healthcare
- High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
- 100% AvidXchange paid Dental Base Plan Coverage
- 100% AvidXchange paid Life Insurance
- 100% AvidXchange paid Long-Term Disability
- 100% AvidXchange paid Short-Term Disability
- Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
- Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents
- 401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%
- Parental Leave: 8 weeks 100% paid by AvidXchange**
- Discounts on Pet, Home, and Auto insurance
- WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
- Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
- Onsite gym fitness center, yoga studio, and basketball court
- Tuition Reimbursement up to the federal maximum of $5,250***
- Hybrid Workplace Flexibility
- Free parking
*Fully granted from beginning of year, pro-rated if hired mid-year
**Must be full-time for at least 3 months
***Must be full-time for at least one year
Equal Employment Opportunity
AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.
AvidXchange Charlotte, North Carolina, USA Office
1210 AvidXChange Lane, Charlotte, NC, United States, 28206
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