Senior Manager, Customer Marketing

About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

At G2, the Senior Manager of Customer Marketing will own and evolve customer lifecycle marketing programs—from onboarding and education to engagement and advocacy—to amplify the value of G2 across audiences and channels. They will develop and execute integrated, data-driven programs that deepen product adoption, strengthen retention, and foster long-term customer advocacy.

Reporting to the Director of Customer Experience Marketing and sitting within Product Marketing, the team’s mission is to drive customer adoption, retention, and engagement through cohesive lifecycle experiences that connect product value, community, and customer storytelling.

Customer Marketing Vision & Team Leadership (35%)

• Execute campaigns aligned with lifecycle strategy

  • Why: To drive engagement, satisfaction, retention, and advocacy among customers

  • How: Partner with cross-functional teams to launch and optimize multi-channel campaigns

Program Development & Execution (50%)

• Customer Marketing Programs (15%)

  • Why: To amplify customer voices and strengthen engagement

  • How: Launch and optimize initiatives such as testimonials, case studies, referrals, and co-marketing programs

• User Acquisition & Engagement (10%)

  • Why: To grow and retain a loyal, active user base

  • How: Collaborate with Product, Growth, and Marketing teams on targeted initiatives; track engagement metrics

• Customer Education (15%)

  • Why: To increase product adoption and usage through effective educational resources

  • How: Develop and maintain webinars, certifications, and onboarding programs in partnership with Product and Content teams

• Lifecycle Marketing Support (10%)

  • Why: To deliver relevant, personalized messaging at key lifecycle stages

  • How: Execute campaigns across email, social, and in-app channels; manage incentive budgets and coordinate with Finance

Measurement, Optimization & Impact (5%)

• Track campaign performance and collect customer feedback

  • Why: To measure program impact, optimize initiatives, and demonstrate ROI

  • How: Build dashboards, analyze trends, and provide actionable insights to leadership

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

•  Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• Experience: At least 8 years in customer experience, marketing, or related fields, with 5+ years in technology, SaaS, or marketplaces.

• Skills:

  • Demonstrated success designing and executing customer marketing programs.

  • Strong leadership, team management, and coaching ability.

  • Deep expertise in customer lifecycle and high-impact communications.

  • Proven track record operationalizing and measuring customer programs.

  • Excellent communication, presentation, and interpersonal skills.

  • Proficiency with data analytics and customer feedback platforms.

• Travel:
  Willingness to travel for customer events, conferences, and team meetings.

• Advanced degree (MBA, MA) is a plus.

• Certifications in Customer Experience, Community Management, or Lifecycle Marketing highly valued.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

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