Senior Manager, Customer Lifecycle Marketing

At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations. 

Our mission is simple: End Cyber Risk. We’re looking for a Senior Manager, Customer Lifecycle Marketing to be a part of making this happen.

About the Role

We are seeking a Senior Manager, Customer Lifecycle Marketing to design, implement, measure, and continuously improve marketing programs that engage existing customers throughout their lifecycle. This role focuses on driving product adoption, usage, and ultimately renewal through a mix of marketing tactics and experiences, including email campaigns, webinars, online forums, and more.

This role is built for a marketer who thrives on balancing creative campaign strategy with data- driven execution. You’ll design and run integrated programs, optimize marketing automation, and improve customer retention.

You’ll collaborate across customer experience, customer success, product marketing, and content to translate strategy into results, and have a direct line of sight into how your work drives pipeline, retention, and revenue. More than an executor, you’ll help shape the strategic direction of our go-to-market engine as we scale into new products and verticals.

This role is a key piece to the success of our next stage. You’ll enable the customer marketing team to scale efficiently, strengthen campaign performance, and build a data-driven foundation that powers our expanding customer base product suite.

Responsibilities

Lifecycle Campaign Strategy & Execution

• Plan, launch, and optimize multi-channel campaigns to drive product adoption and retention across our customer base.

• Develop hypotheses and campaign briefs grounded in data and user insights; define clear goals, success metrics, and testing plans.

• Partner cross-functionally on campaign planning and execution; provide structure, measurement, and optimization guidance.

• Work cross-functionally with Content, PMM, and Design to align messaging and assets to campaign goals.

Lifecycle & Marketing Automation

• Design and optimize automated journeys for nurture, engagement, and onboarding.

• Standardize campaign reporting and dashboards for consistent visibility into performance.

Who You Are​

• Love combining creative campaign strategy with operational precision.

• Can move comfortably between big-picture growth planning and hands-on execution.

• Know how to translate GTM strategy into real, repeatable marketing programs.

• Have a builder’s mindset: you enjoy creating structure where there isn’t one yet.

• Skilled in selling techniques within a proven sales process framework​​

Minimum Qualifications

• 4–7 years of B2B experience in customer marketing, lifecycle marketing, or customer success.

• Demonstrated success retaining and growing a customer base.

• Track record of designing and building demand gen and / or lifecycle programs.

• Solid grasp of funnel metrics and campaign analytics.

• Excellent cross-functional collaborator and communicator.

• Enthusiastic about mentoring junior teammates and managing projects end-to-end.

Preferred Qualifications

• Experience in cybersecurity industry a plus.

About Arctic Wolf

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2025), Best Places to Work – USA (2021-2024), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024), and Kununu Top Company – Germany (2024-2026). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.

Our Values  

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.  

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.   

We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.  

All U.S. based wolves receive compelling compensation and benefits packages, including:  

• Equity for all employees 

• Flexible time off and paid volunteer days 

• 401k match 

• Training and career development programs 

• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services 

• Robust Employee Assistance Program (EAP) with mental health services 

• Fertility support and paid parental leave 

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing [email protected].  

Security Requirements  

• Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes, and controls to protect the confidentiality, integrity, and availability of AWN business information (in accordance with our employee handbook and corporate policies).

• Background checks are required for this position.

• This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these laws and regulations.