Senior Manager of Customer Marketing

WHO WE ARE: MagicSchool is the premier generative AI platform for teachers. We're just over 2 years old, and more than 5.5 million teachers from all over the world have joined our platform. Join a top team at a fast growing company that is working towards real social impact. Make an account and try us out at our website and connect with our passionate community on our Wall of Love.

Senior Manager of Customer Marketing

Role Description: As Senior Manager of Customer Marketing, you and your team will own the post-user marketing journey—from onboarding through retention, expansion, and advocacy. You’ll develop and scale programs that turn K–12 customers into power users and brand evangelists. This role is equal parts strategy and execution—combining lifecycle marketing, community leadership, one-to-many customer education, and content development to deliver unforgettable experiences that deepen impact and extend customer lifetime value.

You’ll partner across customer experience (CX), professional development, product management and marketing to ensure our customers feel supported, empowered, and celebrated—every step of the way.

Responsibilities:

In this role, you will be responsible for driving to the following outcomes:

Scalable Customer Education & Certification Programs

You’ll be the architect of MagicSchool’s one-to-many customer education strategy—owning the vision, execution, and growth of our certification courses, micro-credentialing pathways, and customer education series. These programs go beyond training; they are a core part of how we scale product knowledge, deepen educator engagement, and generate viral momentum across districts. This is done in tight coordination with our Customer Education team, who support our district partners in 1:1 education and training. 

• Design and evolve self-paced certification and micro-learning content to empower and activate educators.

• Own and grow flagship programs (e.g. Academy, MagicStudent Webinars) in partnership with Product, CX, and Marketing to drive engagement and retention.

Customer Advocacy Programs

• Lead and scale our Pioneer/Ambassador Programs to build strong communities of practice.

• Develop and operationalize customer reference, referral, and testimonial programs (e.g. G2 reviews, quotes, case study sourcing)

• Launch campaigns that recognize and reward high-value educators (e.g. awards, spotlights, loyalty initiatives)

Customer Content & Enablement

• Develop onboarding and retention resources including guides, FAQs, one-pagers, and self-service support content tailored to different K–12 personas

• Manage updates and improvements to Help Center and Resource Hubs in collaboration with CX and Product Marketing

• Create, manage, and distribute customer content (e.g. newsletters, one-pagers, tips, FAQs, case studies, support docs, onboarding guides) to drive product adoption and client self-sufficiency.

Lifecycle & Retention Campaigns

• Partner with CX, product management, product marketing & growth marketing to build and optimize email nurturing and/or triggers for engagement, usage health, and upsell readiness

• Support Cx team in building segmented outreach campaigns for account-specific or segment-specific moments—e.g. pre-renewal playbooks, new leader onboarding, school year kickoff

Community Building

• Cultivate vibrant user communities through events, discussion groups, and digital engagement (e.g. Pioneers, webinars, office hours)

• Foster peer-to-peer learning and idea exchange among users via online forums, success stories, and spotlight features

Experience & Qualifications:

To be successful in this role, you’ll bring the following experience and qualifications:

• Experience in building and managing a customer marketing team with consistently high-output in a growing SaaS Business

• Deep empathy for educators and school leaders, with the ability to craft campaigns that meets their evolving needs that improve retention, drive expansion, and build loyalty

• Deep experience building and managing community, ambassador, or advocacy programs with measurable success

• Data-driven mindset with ability to analyze customer engagement metrics and optimize accordingly.

• Strong project management skills with the ability to manage multiple initiatives and stakeholders across teams.

• 7+ years of experience in customer marketing, lifecycle marketing, or community/content roles within an EdTech company.

• Strong writing and content development skills across channels and formats

• Excellent cross-functional collaboration skills, especially with CX, Product, and Brand

Nice to Have:

• Familiarity with tools like Salesforce, Pardot/Marketing Cloud Account Engagement, HubSpot, Gainsight, Intercom 

Why Join Us?

• Work on cutting-edge AI technology that directly impacts educators and students.

• Join a mission-driven team passionate about making education more efficient and equitable.

• Flexibility of working from home, while fostering a unique culture built on relationships, trust, communication, and collaboration with our team - no matter where they live.

• Unlimited time off to empower our employees to manage their work-life balance. We work hard for our teachers and users, and encourage our employees to rest and take the time they need.

• Choice of employer-paid health insurance plans so that you can take care of yourself and your family. Dental and vision are also offered at very low premiums.

• Every employee is offered generous stock options, vested over 4 years.

• Plus a 401k match & monthly wellness stipend

Our Values:

• Educators are Magic:  Educators are the most important ingredient in the educational process - they are the magic, not the AI. Trust them, empower them, and put them at the center of leading change in service of students and families.

• Joy and Magic: Bring joy and magic into every learning experience - push the boundaries of what’s possible with AI.

• Community:  Foster community that supports one another during a time of rapid technological change. Listen to them and serve their needs.

• Innovation:  The education system is outdated and in need of innovation and change - AI is an opportunity to bring equity, access, and serve the individual needs of students better than we ever have before.

• Responsibility: Put responsibility and safety at the forefront of the technological change that AI is bringing to education.

• Diversity: Diversity of thought, perspectives, and backgrounds helps us serve the wide audience of educators and students around the world.

• Excellence:  Educators and students deserve the best - and we strive for the highest quality in everything we do.