Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.
The Growth Marketing Department is responsible for driving growth and optimizing digital marketing performance through data-driven strategies. The team focuses on branding, demand generation, conversion optimization, and customer acquisition across multiple digital channels. Key functions within the department include:
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Digital & Paid Media Marketing
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Lead Generation & Conversion Optimization
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Brand & Creative Strategy, Execution & Optimization
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Marketing Analytics & Performance Optimization
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Cross-functional Collaboration
Job Summary
The Senior Growth Marketing Manager is responsible for managing paid media and lead generation efforts to drive leads and enrollment growth for Fee –for-Service partners. This role will oversee campaign performance, testing, and optimization strategies to improve marketing efficiency and maximize ROI.
This position requires a data-driven mindset, strong digital marketing acumen, and hands-on expertise with performance marketing, making it ideal for a growth-oriented professional who thrives in a fast-paced environment.
Key Duties and Responsibilities
Growth Marketing Strategy & Execution:
- Oversee strategy execution and optimization of multi-channel marketing efforts
Digital Marketing & Performance Optimization:
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Oversee multi-channel digital marketing campaigns, including paid search, display (prospecting, retargeting, remarketing), social media, paid aggregators, and emerging channels.
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Monitor and optimize performance across the entire marketing and enrollment funnel, including engagement, front-end and back-end conversion metrics.
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Track and analyze key performance indicators (KPIs) to ensure data-driven decision-making and continuous improvement.
Team & Partnership Leadership
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Collaborate with cross-functional teams and external media partners
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Joins partner calls as a subject matter expert when applicable
Budget & Forecasting
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Support forecasting, trend analysis, working closely with manager and cross-functional leaders.
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Provide data-backed recommendations to optimize marketing spend and maximize ROI.
Additional Position Responsibilities
Perform in accordance with Risepoint Policies
Perform other duties as assigned
QUALIFICATIONS
Bachelor’s degree - Marketing, Business, related field
Master’s degree - MBA, Master’s in related field
5+ years’ experience managing and implementing digital and multi-channel marketing plans
Google Ads Certification
Meta (Facebook) Blueprint Certification
Paid Media Strategy
Lead Generation & Funnel Optimization
Marketing Analytics & Data
A/B Testing & Performance Optimization
Cross-functional Leadership
Budget Management
Digital Marketing Platforms (Google Ads, Meta, LinkedIn, Tik Tok, etc.)
Communication & Presentation Skills
Google GA4
Salesforce Marketing Cloud
Project Management
Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws.
Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.
Risepoint offers the following comprehensive benefits:
- 18 days PTO + Winter Shutdown
- 12 designated holidays + 1 floating holiday
- Medical – four options
- Dental
- Vision
- Life & Disability (company paid)
- Flexible Spending Account & Health Savings Account
- Retirement plan with company match
- Maternity / Paternity / Parental Leave (company paid)
- Volunteer Time Off
Supplemental Benefits:
- Wellness program
- Alternative medicine options
- Pet discounts
- Accident, Critical Illness and Hospital Indemnity
Personal and Professional Development:
- Continuous Professional and Leadership Development Programs
- Tuition Reimbursement for employees and their dependents
- Rewards & Recognition programs
Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.
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