Senior Field Marketing Manager

What You'll Do:

• Own our field and event marketing program end-to-end including third-party sponsorships, virtual events, owned events, executive experiences, and our Customer Advisory Board (CAB) events
• Plan and execute company-wide retreats / off-sites.
• Research, plan, and execute ABM-focused campaigns that creatively blend virtual and in-person experiences to engage target accounts and accelerate deal cycles
• Partner deeply with AEs and SDRs on territory plans, pipeline gaps, and sales enablement. You’ll be their strategic partner, not a support role
• Plan and execute standout experiences that range from webinars and hosted dinners to creative touches that surprise and delight our prospects and customers
• Drive attendance, follow-up, and ROI by managing pre-event communication, in-event engagement, and post-event follow-up strategies that Sales can actually use
• Track and report on performance, tying every campaign to pipeline impact and ROI. You’ll own your results and bring visibility to your wins
• Manage vendors, budgets, timelines, and internal stakeholders to ensure every experience lands on time, on brand, and with measurable results
• Bring the energy, vision, and confidence to lead projects and rally cross-functional teams (Sales, CS, Execs) around high-impact programs
• Own the strategy and execution of our entire Experience program  in alignment with the Revenue organization’s objectives including demand creation, lead capture, pipeline acceleration, and customer engagement

Who You Are:

• A scrappy creator and first-principles thinker who loves building standout campaigns with the resources at hand
• A natural delegator and cross-functional leader who isn’t afraid to manage up, run a room, or hold others accountable to deadlines and quality
• An organized executor who sweats the details, anticipates needs, and communicates proactively
• A sales-aligned marketer who’s energized by field collaboration and knows how to activate campaigns through real human relationships
• A self-starter with an owner’s mindset. You don’t wait to be told what to do; you look around, see what’s missing, and make it happen

Must Have:

• 5+ years of experience in B2B SaaS with hands-on experience in field marketing, ABM, and event strategy
• Demonstrated ability to design and execute creative, high-impact experiences that drive pipeline and brand preference (you will be asked for a case study)
• Proven success working closely with sales teams, including enabling SDR/AE follow-up and influencing territory strategy
• Experience marketing to mid-market and enterprise segments
• Ability to analyze multiple inputs and make data-driven decisions is key
• Hands-on execution ability to manage multiple priorities with effective project management, time management, prioritization and organizational skills, with extreme attention to detail and ability to anticipate the needs of other teams
• A creative spirit with an interest in ideating campaigns, messaging, copy and design direction
• Amazing verbal and written communication skills are a given but we’ll state it here for emphasis: you are a great writer and presenter
• Experience with core marketing tools like Hubspot, Salesforce, Outreach, ZoomInfo, and ABM platforms
• Self-starter with an owner’s mindset
• Ability to travel up to 30%