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Celonis

Senior Account-Based Marketing (ABM) Manager

Reposted 2 Hours Ago
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Hybrid
Raleigh, NC
Senior level
Hybrid
Raleigh, NC
Senior level
Lead field marketing strategy and demand generation for Consumer and Life Sciences industries across North America. Develop annual plans, execute integrated campaigns, manage events and webinars, build account-based marketing programs, collaborate with sales and partners, enable go-to-market teams, analyze pipeline performance, and optimize marketing budgets and campaign ROI. The role requires close cross-functional collaboration to accelerate pipeline, generate revenue, and strengthen customer relationships.
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Celonis is the trusted platform to industrialize Enterprise AI. At our core is the Celonis Context Model — which combines process data, business knowledge, and intelligence into a living digital twin of the enterprise that AI can actually understand, turning AI's operational blind spots into operational clarity. World's leading companies trust Celonis and its global ecosystem of partners to make their AI agents, people, systems, and processes work together, achieving transformational outcomes. We believe there's a massive opportunity to unlock global productivity and sustainability by giving AI the context to understand how every business process really works. Join our mission to make processes work for people, companies, and the planet.

Celonis is the trusted platform to industrialize Enterprise AI. At our core is the Celonis Context Model — which combines process data, business knowledge, and intelligence into a living digital twin of the enterprise that AI can actually understand, turning AI's operational blind spots into operational clarity. World's leading companies trust Celonis and its global ecosystem of partners to make their AI agents, people, systems, and processes work together, achieving transformational outcomes. We believe there's a massive opportunity to unlock global productivity and sustainability by giving AI the context to understand how every business process really works. Join our mission to make processes work for people, companies, and the planet.

The Team:
The North America marketing team fuels Celonis growth by building the experience, trusted brand, pipeline, and community our customers and partners rely on. As part of the global GTM Marketing organization, we thrive on cross-functional collaboration — working as one team to solve complex challenges and create customer value. This role reports directly to the Director of North America Field Marketing.

The Role:
You will own the account-based marketing (ABM) plan for up to 10 of our highest-value North America accounts, grouped by industry — knowing the people inside them (executives, champions, users) and what it will take to move each account forward. You’ll orchestrate each buyer journey using a mix of channels and tactics, which could include global campaigns (1:Many), industry roundtables and co-partner programs (1:Few), and customized account assets (1:1). You’ll also own execution for 2-3 strategic events a year, from early outreach through the on-site experience and follow-up.

The work you’ll do:

  • Own the account-based marketing (ABM) plan for up to 10 named North America accounts, grouped by industry, mapping the full buying group from executive sponsors to champions, evaluators, and technical users
  • Design and execute 1:1 and 1:few, and account touches in close collaboration with Sales and Value Engineering, crafting tailored messaging by account and audience to drive new business and expand existing relationships
  • Own execution for 2-3 strategic events a year, from early GTM outreach through the on-site experience and post-event follow-up
  • Partner with global production teams (digital, design, content), partner marketing, and customer advocacy to bring account programs to life — from custom digital experiences to account-specific assets or events
  • Work hand-in-hand with sales and business development representative (BDR) teams to ensure account coverage and pipeline acceleration
  • Build and sustain multi-year executive relationships inside your accounts — sponsorship you earn over time, not a one-off touch
  • Track account engagement, buying-group coverage, and pipeline and annual contract value (ACV) impact, and use what you see to optimize performance and decide where to invest next


The qualifications you need:

  • 6+ years in B2B field marketing, account-based marketing, or demand generation, with real experience running programs built around specific named accounts
  • Degree in marketing, communications, business, or a related field, or equivalent experience
  • Experience planning and running in-person events, including major industry or persona-led tradeshows
  • Strong communication and stakeholder management skills, with the ability to influence cross-functional partners and senior leaders toward alignment and action.
  • Working knowledge of account-based marketing practices: buying-group mapping, account planning, and executive engagement
  • Comfortable using AI tools for account research, contact mapping, and campaign execution, so you can focus your time on the strategy
  • Ability to prioritize and deliver in a dynamic, fast-paced environment while managing competing priorities and adapting to changing business needs.
  • Note: Travel will be required for program and event execution, approximately 25% of the time

Visa sponsorship is not offered for this role.

What Celonis can offer you:

  • Pioneer Innovation: Work with the global leader in Process Mining and the Process Intelligence Graph to shape the future of AI-driven business operations.
  • Ownership from Day 1: Every full-time "Celonaut" is an owner, receiving Restricted Stock Units (RSUs) and merit-based refresh grants.
  • Unrivaled Family Support: Benefit from our inclusive parental leave policy—24 weeks of fully paid leave for primary carers and 12 weeks for supporting carers, available from your first day of employment.
  • Work-Life Integration: Enjoy Unlimited PTO (in applicable regions) and generous PTO globally, as well as a flexible hybrid work model that balances remote focus with vibrant office collaboration.
  • Continuous Growth: Elevate your skills through our 70-20-10 learning framework, mentorship programs, and access to a dedicated learning platform.
  • Holistic Well-being: Prioritize your health with subsidized Wellhub memberships, mental health counseling, and dedicated "Wellness Weeks" that prioritize work/life balance.
  • Drive Sustainability: Participate in annual Impact Days, where you receive paid time off to volunteer for community and environmental causes with your local office, or virtually.
  • Global Inclusion & Belonging: Find community through our Inclusion Think Tank and participate in our annual Inclusion Days, ensuring every voice is heard and valued.
  • Value-Driven Impact: Join a mission-led organization where our core values—Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future—drive every decision.

About Us:

Celonis is the trusted platform to industrialize Enterprise AI, empowering organizations to analyze, design, and operate AI-driven processes. The Celonis Platform is powered by the Celonis Context Model, which combines process data, business knowledge, and intelligence to create a living digital twin of the enterprise that AI can understand — turning AI’s operational blind spots into operational clarity. Industry-leading companies around the world trust Celonis and its global ecosystem of partners to make their AI agents, people, systems, and processes work together, achieving transformational outcomes. Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.

Get familiar with the Celonis Process Intelligence Platform by watching this video.

Celonis Inclusion Statement:

At Celonis, we believe our people make us who we are and that “The Best Team Wins”. We know that the best teams are made up of people who bring different perspectives to the table. And when everyone feels included, able to speak up and knows their voice is heard - that's when creativity and innovation happen.

Your Privacy:

Any information you submit to Celonis as part of your application will be processed in accordance with Celonis’ Accessibility and Candidate Notices

By submitting this application, you confirm that you agree to the storing and processing of your personal data by Celonis as described in our Privacy Notice for the Application and Hiring Process.

Use of Artificial Intelligence Tools
We rely on an artificial intelligence tool to match the information from your resume to the relevant Celonis job descriptions. This processing is limited to the information provided in your resume or in your candidate profile. The tool produces a match score per candidate for a role, suggests preliminary ranking, and provides recommendations.
The tool is only used for support in parts of the job application process, including to facilitate the identification of the relevant Celonis Jobs for candidates and recruiters. All final decisions are made by hiring managers and the Celonis talent acquisition team. Hiring managers and HR specialists use this tool responsibly, are aware of the risk of potential bias, and are equipped to mitigate it.

Please be aware of common job offer scams, impersonators and frauds. Learn more here.

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