At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!
The Senior Director of Growth will be the driving force behind our accelerated expansion globally, leading the strategy and execution of all customer acquisition efforts. This person will oversee an eight-figure budget and manage a team of marketing managers to execute high-impact campaigns across multiple channels.
We are looking for a performance-driven leader with deep expertise in large scale Search Engine Marketing (SEM) and strong experience in Paid Social and mobile app/ mobile web marketing. This role requires a data-driven mindset comfortable with real-time monitoring, exceptional analytical skills, and a proven track record of scaling customer acquisition efforts profitably in high-velocity, transaction-based environments.
What you’ll do:
Customer Acquisition:
- Manage and optimize a sizable marketing budget, ensuring efficient allocation of spend across various channels to achieve ambitious acquisition goals.
- Develop and execute a data-driven acquisition strategy across paid search (SEM), paid social, affiliate, and mobile to drive scalable growth with strong ROI.
- Own campaign performance with hourly, daily, and weekly reporting cadences, continuously optimizing toward CAC, LTV, and other key performance metrics. Track customer funnel metrics and new customer rates on an hourly basis, making rapid adjustments to campaigns for optimal performance.
- Stay ahead of industry trends, experiment with new channels (e.g., programmatic, influencer partnerships), and scale successful initiatives.
Leadership:
- Lead, mentor, and scale a team of marketing managers, fostering a culture of quick decision-making, accountability, experimentation, and continuous improvement in a fast-paced environment focused on maximizing conversion to trial and paid outcomes
- Drive the monthly, quarterly, and annual forecasting/reforecasting process to align acquisition goals with overall business objectives.
- Work closely with Sales, Analytics, and the rest of the Marketing org to align on growth strategies and optimize the end-to-end customer funnel.
Who you are:
- 12+ years of experience in growth marketing, performance marketing, or a related role, with a strong focus on customer acquisition at a transaction-based business (e-commerce, subscription services, fintech, etc.).
- Proven expertise in SEM with hands-on experience managing large-scale paid search campaigns.
- Strong background in Paid Social and mobile marketing with a track record of scaling these channels successfully.
- Proven experience managing an eight-figure marketing budget with a focus on efficiency and ROI working in environments where customer funnels and conversions are monitored hourly with expectations for optimization.
- Strong background in paid social and mobile marketing with a track record of scaling these channels successfully.
- Data-driven mindset with strong proficiency in marketing analytics, attribution models, and performance optimization.
- Leadership experience in managing and mentoring high-performing marketing teams in fast-paced environments.
- Excellent cross-functional collaboration skills to align acquisition strategies with Sales, Product, and Data teams.
- Ability to thrive in a fast-paced, high-growth environment and drive results with a test-and-learn approach.
Why You’ll Love Us:
- We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
- Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
- You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
- A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.
Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.
Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [email protected].
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Notice to Recruiters and Staffing Agencies:
Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
Top Skills
Similar Jobs
What you need to know about the Charlotte Tech Scene
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
