Senior Digital Performance Marketing Manager, ITSG

Job Description

Where you’ll work: Remote-centric, Eastern Time Zone preferred

Marketing at GoTo

Our Marketing team shapes GoTo’s presence, voice, and vision—inside the company and on the global stage. We leverage the latest in AI-driven insights and tools to power creative campaigns, connect with customers in meaningful ways, and drive business growth. Here, smart problem-solving and innovation aren’t just encouraged—they’re expected. Join us to help reimagine marketing in an AI-powered world, where your ideas and curiosity set the pace for everything we do.

In this Senior Digital Performance Marketing Manager role, you will drive acquisition and growth for our LogMeIn B2B SaaS IT products (Resolve, Rescue, Pro, Central, Miradore, GoToMyPC). Own paid media strategy and execution—paid search, display, paid social and affiliates—with full budget responsibility. Collaborate across marketing, web, analytics, and creative teams to deliver qualified demand and revenue. This position reports to our Sr. Director of Digital Growth Marketing. 

Your Day to Day

As a Sr. Digital Performance Marketing Manager, you will be working on:

• Lead and optimize paid search, paid social, programmatic/display, and affiliate campaigns across multiple brands 
• Manage multi-million-dollar budgets, media planning, forecasting, and pacing for maximum ROI 
• Build and implement test-and-learn strategies, drive experimentation and optimization 
• Analyze and communicate results with dashboards and clear recommendations 
• Partner with integrated marketing, product marketing, web, and analytics to improve creative, conversion rates and end-to-end tracking 
• Manage vendors/agencies and ensure compliance with privacy and brand standards 

What We’re Looking For

As a Sr. Digital Performance Marketing Manager, your background will look like:

• 5–10 years hands-on experience driving B2B digital acquisition (search, paid social, display, affiliate) at scale 
• Strong results in trial/pipeline/revenue growth and ROI improvement 
• Platform expertise: Google Ads, SA360, Microsoft, DV360 or The Trade Desk, LinkedIn, Meta, Reddit and affiliate networks (Impact, optional) 
• Data-driven mindset: advanced analytic and optimization skills; GA4, Looker/Tableau, Excel 
• Experience improving creative, landing pages and conversion rates 

What We Offer

At GoTo, we believe in supporting our employees with a comprehensive range of benefits designed to fit your life—at work and beyond. Here are just some of the benefits and perks you can expect when you join our team:

• Comprehensive health benefits, life and disability insurance, and fertility and family-forming support programs
• Generous paid time off, paid holidays, volunteer time off, and quarterly self-care days and no meeting days
• Tuition and reading reimbursement programs to support your continuous learning and professional growth
• Thrive Global Wellness Program, confidential Employee Assistance Program (EAP), as well as One to One Wellness Coaching
• Employee programs—including Employee Resource Groups (ERGs), GoTo Gives, and our charitable matching program—to amplify your connection and impact

At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed. Learn more. rpj

Benefits: Comprehensive health insurance (medical, dental, vision), 401(k) plan with discretionary company match, paid time off, employee discount programs, Short Term and Long Term Disability, Basic Life Insurance, and fertility benefits.

The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.