Senior Business Systems Analyst – Marketing Technology

We are seeking a Senior Business Systems Analyst – Marketing Technology to support enterprise marketing systems and engineering delivery across a complex, multi-platform ecosystem. This role operates as a senior individual contributor, bridging business processes, product strategy, and technical execution.

You will partner closely with Product Management, Engineering, and business stakeholders to translate business objectives into implementation-ready requirements, ensuring alignment between functional needs, platform capabilities, and delivery outcomes.

This position is ideal for a technically strong analyst—often an engineer-turned-analyst—who thrives in enterprise environments and can drive clarity, structure, and execution across ambiguous and cross-functional initiatives.

• Partner with Product Management and business stakeholders to understand business goals, process needs, and functional requirements across the marketing ecosystem.
• Translate business requirements into clear functional requirements, user stories, process flows, acceptance criteria, and other artifacts that engineering teams can build against.
• Analyze requirements for completeness, feasibility, downstream impacts, and alignment with existing platform capabilities and architecture standards.
• Document decisions, assumptions, dependencies, and requirement changes clearly to support delivery quality and long-term maintainability.

• Support solution discovery and solution design for cross-system initiatives spanning CRM, marketing automation, integrations, and related data flows.
• Work closely with architects and engineers to clarify system behavior, define dependencies, and resolve functional and technical ambiguities during design and delivery.
• Support platform configuration definition and ensure that delivered solutions align with intended business outcomes.

• Contribute to backlog refinement and release planning in partnership with Product Management and engineering teams.
• Facilitate working sessions with cross-functional teams including Product, Engineering, QA, and business stakeholders.
• Act as a strong senior analyst within the team by improving requirement quality, bringing structure to ambiguous asks, and helping drive consistent execution.

• Strong experience supporting enterprise marketing and CRM ecosystems, including hands-on work with platforms such as Dynamics 365, Salesforce, and Marketo.
• Familiarity with integrations, data flows, lead management, and intake processes across marketing systems.

• Strong technical aptitude, including understanding of integrations, data flows, dependencies, and solution tradeoffs.
• Ability to create implementation-ready documentation such as user stories, process maps, functional designs, and acceptance criteria.
• Demonstrated ability to bridge business context and technical implementation details with minimal supervision.

• 8+ years of experience as a Business Systems Analyst, Business Analyst, Solution Analyst, or similar techno-functional role in a large enterprise environment.
• Experience working directly with engineering teams, architects, and product managers in an Agile delivery model.
• Strong communication and stakeholder-management skills, including the ability to ask the right questions and challenge unclear requirements constructively.

• Experience in B2B marketing processes such as lead management, routing, lifecycle management, and marketing-to-CRM alignment.
• Experience supporting platform transformation or migration programs, including transition from legacy systems to target-state platforms.
• Familiarity with Workfront or similar intake and work-management platforms.
• Exposure to Adobe Experience Platform (AEP), customer data platform concepts, or adjacent customer-data capabilities.
• Prior experience in engineering, development, QA, or another technically grounded role before moving into analysis.
• Bachelor’s degree in Computer Science, Information Systems, Business, or a related field, or equivalent practical experience.