The Senior Business Analyst will lead growth analytics and define KPIs, provide insights for revenue initiatives, and strengthen data quality across multiple platforms to drive business decisions.
About Huckleberry
At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.
Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey.
We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.
About the Role
As a Senior Growth Business Analyst at Huckleberry, you will be a key driver in shaping the strategy of our new revenue initiatives through advanced analytics and insight. You will serve as the dedicated analytics lead for Growth, collaborating closely with Product, Marketing, Engineering, and Design to uncover opportunities, size their potential, and guide the team toward initiatives that accelerate acquisition, conversion, and monetization.
Your focus will span the full early user journey. You will analyze how families discover Huckleberry across marketing channels, attribution sources, and platforms, and how they move through our web and app funnels, onboarding experiences, upsell flows, and purchase paths. By connecting these touchpoints, you will build a holistic view of the levers that drive new revenue growth.
In this role, you will go beyond analyzing data by transforming insights into stories and recommendations that help the business focus on initiatives with the greatest impact. You will bring structure to how success is measured, ensure growth bets are grounded in evidence, and provide the clarity needed for smarter prioritization.
You will also play a pivotal role in strengthening analytics maturity across the company. By building trusted dashboards, establishing clear KPIs, and empowering stakeholders to leverage Amplitude and self-service tools, you will enable a stronger data-driven culture and help Huckleberry scale its impact on families.
Areas of Responsibility
- Lead Growth Analytics: Serve as the analytics owner for new revenue, developing a comprehensive view of acquisition, attribution, onboarding, upsells, and purchase funnels across web and app.
- Shape Growth Priorities with Insight: Turn complex data into clear stories and evidence-based recommendations that guide which initiatives matter most and how success is defined.
- Establish Trusted Metrics: Define and maintain KPIs that accurately measure acquisition, activation, conversion, and monetization, ensuring leadership and teams have reliable signals of performance.
- Strengthen Experimentation: Partner with the Growth PM to design, measure, and interpret experiments. Ensure testing frameworks are rigorous and that outcomes lead to confident decisions.
- Deliver Clarity Through Dashboards: Build and maintain reporting solutions that give real-time visibility into growth performance, enabling self-service and reducing dependency on ad-hoc requests.
- Safeguard Data Quality: Collaborate with Engineering to ensure tagging, tracking, and integrations are accurate and consistent across BigQuery, Amplitude, AppsFlyer, and Braze.
- Identify Growth Opportunities: Conduct deep-dive analyses that surface trends, risks, and new levers for accelerating revenue, providing leadership with the insights to take bold action.
Requirements
- 5+ years of experience in business analytics, product analytics, or growth analytics roles, ideally within consumer apps, subscription, or e-commerce businesses
- Strong expertise in SQL (BigQuery preferred) with the ability to independently query, transform, and analyze large datasets
- Hands-on experience with analytics tools such as Amplitude and data visualization platforms such as Tableau, Looker, or Data Studio
- Proven experience with marketing attribution and lifecycle platforms such as AppsFlyer and Braze, and the ability to connect data across these sources to create a comprehensive view of the user journey
- Demonstrated ability to translate complex data into clear narratives, actionable recommendations, and strategic insights that influence business priorities
- Experience analyzing full-funnel growth performance, including acquisition channels, web and app conversion, onboarding flows, upsells, and purchase behavior
- Strong understanding of experimentation design, A/B testing methodologies, and statistical interpretation
- Proven track record of building dashboards and KPI frameworks that enable both leadership visibility and team self-service
- Excellent communication skills with the confidence to present insights and influence cross-functional partners including Product, Marketing, Engineering, and Design
- Ability to thrive in a fast-paced, high-growth environment with evolving priorities
Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, LA, MA, MI, MO, MT, NV, NY, OR, SC and TX.
Top Skills
Amplitude
Appsflyer
BigQuery
Braze
Data Studio
Looker
SQL
Tableau
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