Develops brand strategies and creative campaign recommendations for multiple clients. Responsibilities include strategic research, creative and project briefs, campaign asset management across TV, digital, social, audio, websites, events, and brand identity, performance reporting, optimization recommendations, and presenting insights to senior stakeholders. The role collaborates with creative, paid media, production, and client teams while monitoring industry developments.
Penta Group is a global company providing data-driven solutions to help clients achieve their objectives in an increasingly complex stakeholder environment. We provide cutting-edge intelligence products to help clients understand what their stakeholders think, see, and hear, and then leverage that intelligence to develop and execute effective, measurable strategies.
Our global team brings decades of experience in business, government, communications, research, data science, and media. Our clients include companies across a variety of industries, including technology, financial services, energy, healthcare, and more. Penta has offices in New York, London, Washington, DC, San Francisco, Dublin, London, Brussels, Singapore, and Hong Kong.
Penta Brand Strategy is the firm's in-house advertising and creative agency. Penta Brand Strategy blends the firm's hallmark analytical and communications expertise with storytelling, design, and technology to help clients increase the accessibility, reach, and emotional resonance of their ideas. We work across the firm's client portfolio, developing creative solutions and campaign concepts that have the power to shape perspectives and inspire action on the issues that matter most.
Role Summary:
Penta is seeking a Senior Brand Strategist to join our remote team. Brand Strategists help bring our creative campaigns to life, working closely with designers, strategists, directors, managing directors, and partners across multiple clients and projects. A successful candidate is intellectually curious, eager to learn and contribute, works well in teams, and is interested in developing creative solutions that help solve complex challenges.
The Brand Strategist is expected to:
- Work collaboratively with creative, paid media, and production teams developing brand strategy and creative campaign recommendations for clients
- Draft planning materials to ensure high-quality, strategically sound creative deliverables, including project proposals, strategy briefs, and creative briefs
- Conduct strategic research and analysis to inform the creative direction of client campaigns
- Create strategy for and project manage comprehensive creative campaign assets, including TV/video, digital, social, or audio ads; websites, event activations, and brand identity systems
- Work in collaboration with paid media/ads management team to report on campaign performance and optimization recommendations for clients
- Present campaign insights and performance to senior client stakeholders
- Follow clients' businesses and industries to maintain a current knowledge base and keep the team apprised of new and ongoing developments
The ideal candidate will have:
- 3-4 years of experience in a multi-client agency focused on brand management, creative strategy, or a similar role
- Past experience creating compelling presentations using PowerPoint or Google Slides
- Excellent verbal and written communication skills
- Experience in storytelling and creative conceptualization
- A demonstrated ability to prioritize multiple, competing priorities
- Strong analytical skills, such as experience with qualitative or quantitative market research, or campaign analytics
- The ability to take initiative; motivated and self-starting
- Strong attention to detail
- Experience using AI and emerging technologies, where appropriate, to enhance efficiency, quality, and impact, while staying current on evolving capabilities and incorporating relevant innovations into day-to-day work
- An understanding of project management best practices, such as project management software or project management paradigms
Preferred, but not required:
- Experience with data management
- Past experience utilizing Excel or Google Sheets to track campaigns or creative projects
- Demonstrated project management experience working with creatives or production agencies
- Experience working on creative projects in complex, or highly regulated, industries like Technology, Financial Services, Energy, Healthcare, etc.
- Experience working on content for complex stakeholder audiences like policymakers, investors, or media
Salary Range:
The base salary range for this position will be $77,000 - $87,000 depending on a candidate’s experience and qualifications as they relate to the position.
Benefits:
Penta Group is committed to providing a comprehensive and competitive benefits package to support the well-being and financial security of our employees. Our benefits include:
- Healthcare Coverage: Excellent medical, vision, and dental insurance through Cigna and UNUM, with the company covering the majority of individual employee premiums and 50% of dependent premiums
- Retirement Benefits: A 401(k) plan with a generous employer match, contributing 100% on the first 3% of salary deferred and 50% on the next 2%, helping employees maximize their retirement savings
- Income Protection: Employer-paid short-term disability (STD), long-term disability (LTD), and life insurance
- Paid Parental Leave: 12 weeks of paid parental leave for birthing and non-birthing parents
- Flexible Paid Time Off: Flexible Paid Time Off (PTO) policy and a generous holiday schedule
Additional Perks & Support:
- A monthly cell phone stipend
- Optional employee-paid pet insurance coverage through Nationwide
- Frequent firm-wide social events and team-building activities
- Access to Employee Assistance Programs (EAP), including confidential counseling and resources for personal and work-related issues
- Wellness benefits including a gym membership discount program, mental health resources, and access to virtual health consultations
Location and Remote Schedule:
This position is for US-based personnel and is fully remote. Core hours for the role will be 11 am - 5 pm ET. Regardless of geolocation, everyone on the team is expected to work an eight hour day and be online during this window, excluding standard lunch and break times.
Penta Group, LLC values diversity and inclusion, is committed to equal employment opportunity, and to compliance with federal anti-discrimination laws. We also comply with District of Columbia law, which prohibits discrimination and harassment against employees, applicants for employment and interns based on race, color, religion, sex (including pregnancy, childbirth or related medical conditions, reproductive health decisions and breastfeeding), national origin, disability, age (18 and over), personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, matriculation (e.g., being enrolled in a college or university or in a business, nursing, professional, secretarial, technical or vocational school), political affiliation, genetic information (including family medical history), lawful use of tobacco products, unemployment status and status as a victim or the family member of a victim of domestic violence, a sexual offense or stalking.
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