Leads Roo’s major brand campaigns, product and company launches, thought leadership, PR, and partner marketing initiatives. Owns campaign strategy, storytelling, channel planning, cross-functional execution, brand research, measurement, budgets, and agency relationships. Builds awareness and credibility among veterinary professionals and animal hospitals while adapting campaigns for new markets. Partners with PR agencies and internal teams to develop earned media, sponsored content, industry presence, and executive and customer thought leadership.
What We Do
We’re on a mission to empower veterinary professionals with opportunities to achieve greater flexibility in their careers while helping animal hospitals provide care for more pets in their communities.
Powered by groundbreaking technology, Roo has built the leading veterinary staffing and careers platform, connecting Vets, Techs, and Veterinary Assistants with practices for relief support, full-time hiring, and free continuing education. Roo empowers the largest network of over 30,000 veterinary professionals to earn and learn on their schedule, helping Veterinarians earn over $400 million. Together, we’ve provided more than 5 million hours of coverage at over 10,000 animal hospitals.
We're looking for a Senior Brand & Integrated Marketing Manager to build the big moments that define Roo's brand. You'll lead the launches, campaigns, and stories that shape how veterinary professionals and animal hospitals experience Roo. Your work will build awareness, trust, and affinity while supporting Roo's broader growth through strong strategy, storytelling, execution, and measurement.
ResponsibilitiesIntegrated Campaigns & Launches
- Lead Roo's biggest launches and company-level brand campaigns end-to-end: audience insight, narrative, briefs, channel planning, cross-functional orchestration, execution, and measurement.
- Own Roo's brand campaign calendar and measurement standard, partnering with brand, product marketing, lifecycle, partnerships, and other functions so every campaign feels like Roo.
- Lead brand research and benchmarks that show how campaigns move awareness and perception, and use them to guide where brand investment goes next.
- Turn industry moments (conferences, recognition weeks, and seasonal moments) into signature Roo moments.
- Bring strong creative ideas and storytelling to every campaign, including new formats and channels.
- Lead a steady cadence of co-marketing campaigns with Roo's strategic partners, and turn customer and success stories into integrated campaigns, press, and thought leadership.
- Lead brand growth in new markets, adapting campaigns, PR, and industry presence for each market as Roo expands.
- Own and track campaign and PR agency budgets, and build repeatable systems for campaign planning, briefing, and measurement.
Thought Leadership & PR
- Partner with our PR agency on earned media, trade media, and sponsored content, turning Roo's proof points into stories that strengthen our credibility.
- Build Roo's thought leadership program, bringing Roo's point of view on the future of veterinary work to the industry through research, content, and speaking opportunities.
- Elevate the voices of veterinary professionals, hospital leaders, and Roo's executives so Roo's story is told by the people who live it.
Qualifications
- You have deep experience in integrated, brand, or campaign marketing, including leading major multi-channel launches from strategy through measurement.
- You bring cross-functional teams together around a shared plan and keep complex launches on track.
- You've managed PR agencies or earned-media programs and built thought leadership that lands with a professional audience.
- You've owned brand research, budgets, and agency relationships, and make smart trade-offs with each.
- A strong storyteller with creative judgment and a clear point of view on how to measure whether a campaign worked.
- Thoughtful about where AI and emerging tools improve how marketing teams work, and where human judgment matters most.
- Experience in veterinary medicine, healthcare, tech, marketplaces, labor platforms, or mission-driven companies is a plus.
While we are a remote first company, if you are based in San Francisco this will be a hybrid role.
Please see below for compensation ranges based on our geographical tiering system recommended by external benchmark data (with example cities listed).Note: We’ve recently been made aware of a job scam where scammers are posing as Roo employees and conducting fake text interviews. Please note that any communication from @lifeatroo.com is not legitimate. All official Roo communication will always come from @roo.vet.Exact compensation may vary based on skills, experience, and location.
Tier 1 Pay Range (examples: San Francisco, NYC)
$145,000—$185,000 USD
Tier 2 Pay Range (examples: LA, Boston, Seattle, DC, San Diego, Chicago)
$130,000—$170,000 USD
Tier 3 Pay Range (examples: Austin, Dallas, Portland, Denver, Philadelphia, Baltimore, Sacramento)
$120,000—$160,000 USD
Tier 4 Pay Range (examples: Minneapolis, Miami, Atlanta, Phoenix, Orlando, Las Vegas, Salt Lake City)
$115,000—$150,000 USD
Tier 5 Pay Range (examples: Madison, Birmingham, San Antonio, Spokane, Toronto)
$110,000—$140,000 USD
Core Values
Our Core Values are what shape us as an organization and we're looking for people who exhibit the same values in their professional life; Bias to Urgency, Drive Measurable Impact, Seek Understanding, Solve Customer Problems and Have Fun!
What to expect from working at Roo!
Located in the US:
For permanent, full time employees, we offer:
For permanent, full time employees, we offer:
- Accelerated growth & learning potential.
- Stipends for home office setup, continuing education, and monthly wellness.
- Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
- 401K
- Unlimited Paid Time Off.
- Paid Maternity/Paternity and reproductive care leave.
- Gifts on your birthday & anniversary.
- Opportunity for domestic travel, including for regional team building events.
Located in Canada:
For permanent, full time employees, we offer:
For permanent, full time employees, we offer:
- Accelerated growth & learning potential.
- Stipends for home office setup, continuing education, and monthly wellness.
- Comprehensive health benefits offered through Rippling EOR.
- Registered Retirement Savings Plans (RRSPs) and Tax-Free Savings Accounts (TFSAs) through Wealthsimple.
- Unlimited Paid Time Off.
- Paid Maternity/Paternity and reproductive care leave.
- Gifts on your birthday & anniversary.
- Opportunity for domestic travel, including for regional team building events.
Overall, you would be part of a mission-driven company that will significantly empower the lives of all veterinary professionals and the health of the overall animal industry that seeks massive innovation.
We have diverse, passionate & driven team members from a variety of backgrounds, and Roo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We are committed to creating an inclusive environment for all employees and candidates. We understand that your individual experience may not check every box but we still encourage you to apply even if you are not confident in every expectation listed.
Ready to join the Roo-volution?!
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