Senior Associate Director, Community Marketing

Position Summary

The Senior Associate Director of Community Marketing will play a critical leadership role in advancing marketing and communications strategies that strengthen the organization’s national brand while deepening local relevance across markets nationwide. This role sits at the intersection of national strategy and local market execution, helping ensure that enterprise priorities resonate authentically within communities of varying size, demographics and capacity.

As the organization evolves its marketing and communications strategy toward a new tiered support structure, this leader will help shape and operationalize a new approach to community engagement—prioritizing strategic support for top media markets while recruiting and equipping volunteers and partners to promote strategic priorities in smaller and emerging markets. Specifically, the person in this role will work across Home Office and field marketing communications staff to 1) support field marketing communications, including development of best practices, processes and tools 2) build strong relationships with field leaders to ensure ongoing partnership and 3) establish and track KPIs to evaluate success.

The ideal candidate is a collaborative marketer with experience across owned, paid and earned channels. We seek a change agent who builds trust across distributed teams and can translate national strategy into locally meaningful action. This position reports to the VP, Community Marketing and can be based in the Association’s Home Office in downtown Chicago or remotely within the lower 48 states of the US, with occasional travel as needed.

Responsibilities

National-Local Campaign Integration

• Partner with national marketing and communications teams to adapt enterprise campaigns for community-level relevance and impact.
• Apply a strong local-market lens to national initiatives, ensuring messaging, tactics and partnerships reflect regional nuances and audience needs.
• Collaborate with colleagues across territories and chapters to align execution while maintaining brand consistency.
• Identify opportunities to localize storytelling and grassroots engagement.

Cross-Functional Leadership & Collaboration

• Serve as a key connector among marketing and communications and field leadership.
• Build strong working relationships with colleagues across the country to facilitate alignment, knowledge sharing and scalable best practices.
• Lead through influence in a highly matrixed environment, balancing enterprise priorities with local market realities.

Tiered Market Support Strategy

• Help develop, implement and refine a tiered support structure focused on prioritizing top media markets while enabling scalable volunteer support in smaller communities.
• Develop frameworks, tools and playbooks that empower staff to execute campaigns with varying levels of support.
• Create accessible guidance and training resources that enable volunteers to support local campaign activation confidently and consistently.
• Identify scalable approaches for localized marketing activation across paid, earned, owned and community channels.
• Evaluate market needs and recommend resource allocation strategies that drive engagement, revenue and impact.

Strategic Planning & Performance

• Monitor campaign performance and community engagement metrics to identify insights, opportunities, and areas for optimization.
• Use data and feedback from markets to inform future marketing strategies and operational improvements.

Qualifications

• Bachelor’s degree in Marketing Communications, a related field or equivalent experience
• 5+ years of progressive experience driving marketing and communications efforts at both the local and national level.
• Excellent creative problem solving, communications, presentation and interpersonal skills.
• Ability to lead and motivate, especially with staff in matrix reporting relationships and influence without direct authority.
• High degree of computer literacy.
• Ability and willingness to travel up to 20%, including some overnight travel.
• Ability and willingness to work occasional evenings/weekends as needed for the role.

Title: Senior Associate Director, Community Marketing

Position Location: Remote

Full time or Part time: Full time

Position Grade & Compensation: Grade 509. The Alzheimer's Association’s good faith expectation for the salary range for this role is between $90,000 – $115,000.

Reports To: Erin Heintz, VP of Community Marketing

Who We Are:

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia– by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

The Alzheimer’s Association announced a landmark $100 million investment in research for 2023. This unparalleled commitment is illustrative of the momentum we are building in dementia research — our investments today will lead to breakthroughs tomorrow.

At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,900 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.

We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer’s, their caregivers and those that may develop the disease in the future. Read on to learn more about the role, then visit our website www.alz.org/jobs to explore who we are and why we've been recognized as a Best Place to Work for the last twelve years in a row.

At the Alzheimer's Association®, we believe that diverse perspectives are critical to achieving health equity — meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer’s and dementia.

 The Alzheimer’s Association commitment remains steadfast in engaging all communities in our full mission. The Association provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment to the fullest extent required by law, including, but not limited to, on the basis of race, color, religion, age, sex, national origin, gender identity, disability status, genetics, protected veteran status, sexual orientation, or any other legally protected characteristic.

Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan. Please click HERE for more information.

Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.

Qualified Applicants with arrest or Conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act at the Alzheimer's Association.

The Alzheimer's Association will conduct an individualized assessment of the material job duties of this job include working with vulnerable communities which the employer may reasonably believe that Criminal History may have a direct, adverse and negative relationship for the safety of the community.

The background check will include searches for: social security person search, public reports, county & federal criminal reports, multi-jurisdictional, sex offender database, NSOPW national sex offender, education, employment history, motor vehicle or driving history, and reference checks.

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