Senior Associate, Content Development and Digital Activation

The Senior Associate, Content Development & Digital Activation is an execution-focused role responsible for developing innovative high-impact activation content for standalone and campaign plans and coordination of the Nuveen digital educational content platform. This role combines digital planning and execution, activation-focused content creation with platform management, coordinating platform functionality, engaging advisor experiences, and data-driven optimization. The ideal candidate is an accomplished short-form and promotional/activation content developer and executor who excels at translating complex investment concepts into accessible content while managing multi-channel digital activations and platform operations.
Key Responsibilities and Duties

Activation Content Development & Campaign Component Planning (40%)

• Lead creation and execution of multi-channel Advisor Education activation campaigns across email, social media, promotional materials, and digital touchpoints
• Write, edit, and design compelling activation content that drives advisor engagement and action
• Build activation workflows and lead follow-up journeys in coordination with Client Marketing and Advisor Education teams
• Work with cross-functional teams to deliver integrated campaigns on time and on strategy
• Collaborate with Advisor Education, Marketing and subject matter experts to ensure campaign alignment and brand consistency
• Execute activation campaigns through marketing automation platforms (Hearsay, email marketing tools) and CRM systems
• Manage end-to-end campaign execution including brief development, stakeholder coordination, content production, deployment, and post-campaign analysis

Digital Platform Management (35%)

• Coordinate and oversee placement and production across Advisor Education digital platforms, ensuring optimal functionality and user experience
• Coordinate with key functional Nuveen business units and external vendors to manage digital platform navigation structure, content placement and taxonomy, and navigation structure
• Coordinate with Nuveen stakeholders and external vendors on platform governance, maintenance, updates, troubleshooting, and enhancements
• Act as primary platform gatekeeper, creating and providing forward content planning and scheduling, maintaining content quality standards and governance protocols
• Oversee digital and campaign content management lifecycle including uploads, updates, archiving, and version control across platforms
• Coordinate with vendor to resolve user support escalations and platform issue resolution
• Ensure compliance with data privacy, security protocols, and regulatory requirements
• Manage integration points between digital platforms and relevant marketing technology stacks
• Access digital platform metrics, review and analyze
• Develop and execute regular platform reporting
• Leverage AI tools to enhance content personalization, workflow automation, and user experience optimization

Content Execution (15%)

• Create and execute activation components, including social (LinkedIn, Hearsay) digital splash pages, video and email
• Develop content briefs, manage review cycles, and ensure content meets quality, compliance, and brand standards
• Develop short-form digital educational content (2 pages or less) for financial advisors and end-investors
• Adapt content for multiple formats and distribution channels

Analytics & Performance Measurement (10%)

• Collaborate with analytics partners to develop and maintain performance dashboards for digital platforms and activation campaigns
• Manage internal Domo analytics platform and support reporting from Domo and other analytics platforms
• Track key engagement metrics (enrollment, registrations, completion rates, click-through rates, leads, lead conversion metrics)
• Translate data insights into actionable recommendations for content and campaign optimization
• Monitor campaign performance and recommend measurement frameworks
• Create and deliver reports for internal audiences

Travel: 15%

Educational Requirements

• University (Degree) Preferred

Work Experience

• No Experience Required

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
5IC

Qualifications:

Required:

• 3 years of progressive experience in content development planning, digital marketing, campaign management, and platform operations – preferably focused in asset or investment management
• 3 years of experience writing and editing marketing or educational content, preferably in private markets or alternative investments

Preferred:

• 5 years of progressive experience in content development planning, digital marketing, campaign management, and platform operations – preferably focused in asset or investment management
• 5 years of experience writing and editing marketing or educational content, preferably in private markets or alternative investments
• Experience with multi-channel campaign execution and marketing automation platforms
• Experience in financial services, advisor education, or B2B professional development environments strongly preferred
• Demonstrated ability to manage multiple concurrent initiatives and stakeholders

Anticipated Posting End Date:

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

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Company Overview

Nuveen is a global investment leader, managing public and private assets for clients around the world and on behalf of TIAA, our parent company and one of the world’s largest institutional investors. We invest in the growth of businesses, real estate, infrastructure and natural capital, providing clients with the reliability, access and foresight unique to our heritage. Our prevailing perspective on the future drives our ambition to innovate and adapt our business to the changing needs of investors - all to pursue lasting performance for our clients, our communities and our global economy. Visit www.nuveen.com to learn more about us.

Our Culture of Impact

At TIAA, we're on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow's challenges. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come. We are guided by our values: Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Our workplace brings together TIAA and Nuveen's entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways—because when our people succeed, our impact on clients' lives grows stronger.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Our full EEO & Non-Discrimination statement is on our careers home page, and you can read more about your rights and view government notices here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. 

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: 

Phone: (800) 842-2755

Email: [email protected]

Drug and Smoking Policy

TIAA maintains a drug-free and smoke/free workplace.

Privacy Notices

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