Saas Marketing Specialist

We’re Watts. Together, we’re reimagining the future of water.

We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.

What we do:

For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.​

Key Responsibilities:

• Campaign Execution: Plan and execute multi-channel digital campaigns tailored to facility managers, building owners, and sustainability teams across several sectors including commercial real estate, education, and healthcare.
• Lead Generation & Nurturing: Develop targeted programs to attract, nurture, and convert prospects leveraging email, webinars, digital ads, and SEO tactics.
• Content Creation: Work with content creators and subject matter experts to develop compelling assets (case studies, whitepapers, product sheets, newsletters, blog posts) aligned to the customer journey.
• Analytics & Optimization: Track KPIs and performance metrics across all campaigns; using insights to refine strategies and improve ROI.
• Project Management: Collaborate with sales and product teams to align marketing materials, virtual and live events, product launches and communications with project goals.
• Market Insight: Stay current with industry trends in water management, building automation, and smart infrastructure to refine messaging and campaign focus.

Qualifications:

• 2+ years of marketing experience, preferably in a B2B SaaS or smart building technology environment.
• Proven ability to execute demand generation campaigns and support the full marketing funnel.
• Strong writing and editing skills for both technical and promotional content.
• Analytical mindset with experience using Google Analytics, HubSpot reporting, or similar platforms.
• Team-oriented, proactive, and able to thrive in a fast-paced, cross-functional environment.

Preferred Qualifications:

• Knowledge of the commercial facilities management or water technology industries.
• Experience with digital ad platforms (Google Ads, LinkedIn Ads).
• Familiarity with IoT/SaaS product marketing.
• Basic understanding of HTML/CSS and web publishing tools.

$70-78k; 10% bonus

Watts in it for you:

Please note that the following benefits apply only to permanent roles and do not apply to internship roles.

• Competitive compensation based on your skills, qualifications and experience
• Comprehensive medical and dental coverage, retirement benefits
• Family building benefits, including paid maternity/paternity leave
• 10 paid holidays and Paid Time Off
• Continued professional development opportunities and educational reimbursement
• Additional perks such as fitness reimbursements and employee discount programs
• Learn more about our benefit offerings here: https://tapintowattsbenefits.com/

How we work:

At Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.

And this is a place where you can have a big career. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.

Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.