RTCDP Engineer

Adobe Real-Time CDP (RTCDP) Engineer

The Adobe Real-Time CDP Engineer is a hands-on engineering role responsible for designing, implementing, and validating Adobe Real-Time Customer Data Platform (RTCDP) solutions that power segmentation, activation, personalization, and downstream orchestration across Adobe Experience Platform and Adobe Experience Cloud applications.

This role focuses on building and maintaining the data and identity foundation that enables unified customer profiles and high-quality audience activation across Adobe Journey Optimizer (AJO), Marketo, Adobe Experience Manager (AEM), Customer Journey Analytics (CJA), and external destinations.

You will work closely with Enterprise Architects, AEP engineers, AJO and CJA consultants, and Adobe teams to translate requirements into scalable, governed, and performant CDP implementations.

• Configure RTCDP components including identity namespaces, datasets, schemas, and mapping workflows

• Implement batch and streaming ingestion pipelines using Adobe sources, connectors, and APIs

• Configure segment definitions, audience sharing, and activation readiness checks

• Validate end-to-end data flow from ingestion → profile → segmentation → activation

• Design and implement identity stitching strategies across CRM IDs, ECIDs, hashed emails, AAIDs, and other identifiers

• Configure and validate identity graphs to ensure accurate stitching and profile completeness

• Troubleshoot identity issues including profile fragmentation, namespace conflicts, and declining match rates

• Map CRM, behavioral, transactional, and event data to appropriate XDM classes and field groups

• Implement data governance, consent enforcement, and data minimization rules for activation

• Ensure data quality, normalization, deduplication, and schema consistency across datasets

• Build and maintain RTCDP segments including rule-based, event-based, account-based, and streaming audiences

• Configure and test activation destinations such as:

  • Paid media platforms

  • Email and marketing automation tools

  • Cloud and file-based export destinations

• Validate activation accuracy, latency, and downstream audience performance

• Partner with AEP engineers to align schemas, datasets, and identity requirements

• Work with AJO teams to ensure journeys and decisioning logic receive accurate audience inputs

• Support CJA teams by aligning profile and event datasets for reporting and analysis

• Collaborate with client and Adobe architects to ensure interoperability across systems

• Monitor ingestion success, data lineage, schema adherence, and governance compliance

• Conduct QA across profiles, identities, segments, and activation endpoints

• Identify and mitigate risks related to data completeness, identity match rates, or activation discrepancies

• Produce technical documentation including mappings, runbooks, and implementation artifacts

• Adobe Real-Time CDP (core implementation and configuration)

• Adobe Experience Platform (schemas, datasets, identities, sources)

• Adobe Journey Optimizer (audience sharing and orchestration inputs)

• Customer Journey Analytics (dataset readiness and alignment)

• Familiarity with AEM Assets where metadata-driven segmentation applies

• Identity stitching and profile unification strategies

• XDM schema design and mapping

• Event-to-profile data linkage

• Data governance, privacy, and consent enforcement

• Batch and streaming ingestion pipelines

• Integrations with CRM platforms, ad platforms, Marketo, ESPs, Workfront, and web/mobile analytics tools

• Experience with AEP Query Service and Data Distiller for analysis and troubleshooting

• Strong SQL and data troubleshooting skills

• Experience with cloud platforms (AWS, Azure, or GCP)

• Background in enterprise MarTech and CDP ecosystems