Guideline is committed to making retirement accessible for all types of businesses and their employees — from solopreneurs to small businesses to large-scale enterprises. We prioritize sustainable, people-first experiences through our integrations, design, service, and more. 2025 marks a decade since being founded, and with the upcoming launch of new exciting products that better support businesses and savers — we’re just getting started!
The Role:
As a Channel Development Manager, you’ll be on the front line of expanding our Franchise sales channels through top of funnel sales motions. We are looking for a passionate and results-driven candidate with a builder mindset who is enthusiastic about identifying, targeting, and creating new business opportunities in the Franchise space.
Our Channel Development Manager will possess demonstrated knowledge of the retirement industry and a proven ability to excel in balancing customer needs with company business objectives. In this new role, you’ll have an instrumental impact as Guideline strengthens our commitment to making retirement more accessible.
This is a highly visible role that requires strong cross-functional collaboration, operational excellence, and the ability to drive both long-term strategy and tactical execution. As a young company, there’s a tremendous amount of upward mobility and the ability to have a direct impact on the business.
- Build Relationships That Matter
- Demonstrate flexibility in managing Franchise relationships and resolving issues, adapting your approach to different situations while focusing on results
- Serve as the first point of contact for organizations to learn about Guideline by sharing the value we provide to their customers and their development team
- Drive Success with Product Expertise
- Promptly respond to inbound leads generated through marketing campaigns, assessing their needs, and determining fit
- Assist with coordinating franchise-focused event materials, presentations, and follow-up communications; this role will be responsible for contacting attendees to book post-event sales meetings
- Support conference, seminar, and other industry-focused event planning, logistics, and related activities to maximize brand visibility and lead generation
- Expand and Elevate Franchise Opportunities
- Develop a close partnership with Marketing team to create seamless collaboration between Demand Generation and Lead Response efforts
- Research and understand potential customers and identify prospects using tools like Zoominfo, LinkedIn and online research
- Work with the broader Channels Sales Team to understand our customers’ needs and create long-term strategies to identify, surface and address potential buying obstacles
- Track and Deliver Results
- Deliver strong business results by leading revenue-generating initiatives and optimizing performance across key metrics
What Experience is Required?
- 3+ years of experience in a client-facing sales, marketing, or business development role in the B2B SaaS space
- 1+ years of experience in a quota-carrying role, preferably within the HR tech or employee benefits market
- Proactive approach to growth, experimenting with a variety of tactics to discover how to generate leads and sell you have the analytical ability to identify which strategies warrant more investment and which we should avoid
- Ability to effectively communicate Guideline’s value propositions to Franchise partners and understand their challenges and needs
- Ability to thrive in a collaborative environment in which you actively listen, provide meaningful feedback, and positively motivate yourself and others
- Customer-obsessed sales approach, demonstrating a deep commitment to understanding and addressing the unique needs of our platform
- Demonstrated communication and relationship-building skills to effectively engage potential partners, position Guideline’s value propositions, and create a positive first impression
- Proven track record of maintaining and nurturing existing strategic partner/affiliate relationships with the goal of strengthening and growing sales channels uncovering new opportunities
Compensation:
At Guideline, we believe compensation should be fair and equitable. We take a data-driven approach to set our compensation bands; the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and work location. We are always evaluating our pay zones to be as competitive as possible, so keep in mind these may be subject to change in the future.
The expected OTE for this role is $120,000.
In addition to salary, this position is eligible to participate in a sales incentive program and equity in the form of Incentive Stock Options (ISOs). Incentive compensation is not guaranteed.
At Guideline, base salary is just one component of the overall Total Rewards package offered to employees. All employees are offered comprehensive benefits and perks to help support you and your family.
- Health
- Medical, dental, and vision insurance — We offer multiple plan options with varying company premium contributions
- Opt-out credit for waiving coverage
- Health Savings Account and Flexible Spending Account
- Company paid disability and life insurance
- Optional Voluntary life insurance
- Mental health benefit navigation with Rula for employees and dependents
- Parental Leave
- Paid parental leave for birthing and non-birthing parents
- Generous Time Off
- Flexible time off in addition to company holidays — We observe the NYSE Holiday Calendar
- 401(k) Plan
- We use our own platform and contribute 100% of employee contributions up to 5%
- Other Benefits
- 1-month paid Sabbatical after 5 years of employment
- Annual learning and development stipend — We reimburse approved professional development expenses, up to $750 per employee per year
Guideline provides equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Additionally, Guideline participates in the E-Verify program in certain locations, as required by law.
Guideline is an equal opportunity employer. Applicants in need of special assistance or accommodation during the interview process can reach out to [email protected].
Guideline is committed to protecting the privacy and security of the personal information of our applicants. Please refer to Guideline's Privacy Policy for information about our privacy and security practices.
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Expected Salary Range
$120,000—$120,000 USD
Top Skills
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