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Assist in shaping go-to-market strategy, define positioning, collaborate with teams, analyze market insights, and develop content for ServiceNow products.
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The Product Marketing Specialist will drive product marketing activities, contribute to GTM strategies, create messaging, and support research and customer success initiatives. This role focuses on collaboration with various teams and development of marketing collateral.
Top Skills:
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The Product Marketing Specialist will develop marketing strategies, create sales collateral, and drive product awareness in the financial services sector, while collaborating with internal teams and partners.
Top Skills:
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As a Product Marketing Specialist, you will work closely with the Product Marketing Manager to contribute to the development of comprehensive marketing plans. Your role will involve conducting market research and analysis to identify key trends, competitive landscapes, and customer needs. You will assist in crafting compelling value propositions and messaging tailored for target audiences and then implement and execute marketing strategies outlined in the plans.
Collaboration with the marketing team will be essential as you work together to create and optimize content for various channels, including digital platforms, social media, and traditional marketing materials. Monitoring and analyzing campaign performance metrics will also be part of your responsibilities, providing insights and recommendations for continuous improvement.
You will collaborate with internal and external stakeholders to gather product information and insights for effective marketing communication. While deep knowledge of the real estate industry is preferred, it is not required.
ESSENTIAL RESPONSIBILITIES & DUTIES:
- Work closely with the Product Marketing Manager to contribute to the development of comprehensive marketing plans.
- Conduct market research and analysis to identify key trends, competitive landscape, and customer needs.
- Assist in crafting compelling value propositions and messaging for target audiences.
- Implement and execute marketing strategies outlined in the plans.
- Collaborate with the marketing team to create and optimize content for various channels, including digital platforms, social media, and traditional marketing materials.
- Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
- Collaborate with internal and external stakeholders to gather product information and insights for effective marketing communication.
REQUIREMENTS:
- Deep knowledge of the real estate industry preferred but not required.
- Proficiency in translating features and functionalities into real-world benefits and value propositions through positioning/messaging.
- Knowledge of marketing, strategy, and KPIs.
- Strong communication and storytelling skills with the proven ability to develop creative solutions and adapt messaging to different audiences for different goals.
- Collaborator who can work positively with a range of stakeholders across the company, mitigating potential disagreements and finding common ground.
QUALIFICATIONS:
- EDUCATION: Bachelor’sdegree..
- EXPERIENCE:2+ years product marketing experience in B2B SaaS solutions.
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Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
