AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.
The Product Marketing Manager will drive content strategy, campaign messaging, competitive intelligence, and sales enablement initiatives that accelerate pipeline growth and customer expansion.
This role sits at the intersection of Product, Sales, Customer Success, and Marketing, ensuring our messaging is clear, differentiated, and consistently executed across all channels. You will turn product capabilities into compelling stories that resonate with industrial manufacturing audiences and drive measurable impact.
What You’ll Do
Campaigns & Product Launches
- Support software product launches with positioning, enablement materials, and customer-facing assets
- Collaborate with Senior PMM and Demand Generation to support integrated product campaigns
- Develop messaging briefs and thematic pillars for multi-channel campaigns
Sales & Customer Enablement
- Equip Sales and CSM teams with messaging tools, battlecards, pitch materials, and training
- Build and maintain a structured, accessible content library for revenue teams
- Identify enablement gaps and continuously improve materials
- Support lifecycle messaging from acquisition through expansion
Competitive Intelligence
- Own ongoing monitoring of the competitive landscape, including messaging, positioning, and market shifts
- Develop internal competitive briefs and battlecards to strengthen differentiation
- Partner with Sales to ensure frontline teams are confident in competitive conversations
Content & Messaging Strategy
- Develop and own the overarching content strategy aligned to company priorities and go-to-market initiatives
- Create campaign messaging frameworks that clearly articulate differentiated value
- Translate technical product capabilities into compelling, customer-centric messaging
- Ensure consistent messaging across website, campaigns, sales materials, and customer communications
- Partner with the Director of Product Marketing on persona definitions and communication
Product Awards & Market Recognition
- Identify relevant industry awards and recognitions
- Partner with cross-functional teams to draft award submissions
Who You Are
- 4–7 years of experience in product marketing, content strategy, or related B2B marketing role
- Experience in industrial manufacturing, SaaS, IoT, or predictive maintenance strongly preferred
- Proven ability to translate technical concepts into compelling messaging
- Experience supporting sales enablement in a B2B or enterprise sales environment
- Strong cross-functional collaborator who can align stakeholders
- Excellent writing and storytelling skills across formats (web, decks, briefs, campaigns)
- Highly organized with the ability to manage multiple initiatives simultaneously
- Self-starter who thrives in a fast-paced, high-growth environment
#LI-REMOTE
What We Offer:
AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance.
- Competitive compensation package including stock options
- Flexible work schedule
- Comprehensive benefits including retirement plan match
- Opportunity to make a real impact every day
- Work with a dynamic and growing team
- Unlimited PTO
We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.
Similar Jobs
What you need to know about the Charlotte Tech Scene
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
