The Product Marketing Manager will lead product launches, develop market positioning, create enablement materials, and analyze customer insights to drive adoption and expansion for GC AI's legal AI platform, ensuring messaging clarity across all channels.
GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. We're building the future of legal work, and we're doing it fast. You'll join at a pivotal moment—when decisions matter, impact is immediate, and the runway to shape your career is wide open. We’re a high-performing team where you'll have real ownership and influence from day one.
More than 1,300 companies use GC AI to drive their business forward, including 150+ public companies, 25+ unicorns, and brands such as News Corp, Miro, Bass Pro Shops, Snyk, Skims, Liquid Death, Vercel, Zscaler, and TIME.
We've 10x'd revenue in 12 months, raised a $60 million Series B ($555 million valuation), and are growing faster than ever. We are backed by incredible investors, including Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel.
If you thrive when the stakes are high and the path isn't paved, you'll love it here. Our six guiding principles are: 1% better every day, customer obsession, ship today, find a way, care deeply, and own it completely. Come shape the future of legal work with us.
LocationWe are hiring for this role to be based in the United States or Canada. This is a remote role unless you fall within the following parameters. If you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Mondays, Wednesdays, and Fridays.
GC AI is expanding quickly across new workflows, product tiers, and customer segments. We need a Product Marketing Manager who can help translate our rapidly moving product into clear, differentiated market stories, and make sure customers, prospects, and internal teams understand the value.
You’ll support the Head of Product Marketing in shaping positioning, running launches, building enablement, and surfacing customer insight that influences roadmap direction. You’ll work across Product, Sales, Customer Success, RevOps, Content, and Growth to ensure GC AI shows up with clarity and credibility in every part of our go-to-market motion.
This is a hands-on role. You’ll own real deliverables, talk to real customers, and help define how in-house teams experience Legal AI.
Launch new products and features
- Run launch execution from messaging to GTM readiness
- Build segment-specific value props for Individual, Team, and Enterprise
- Drive in-product messaging and education in partnership with Product
Support positioning and narrative
- Translate complex legal + AI capabilities into simple, accurate messaging
- Contribute to narrative frameworks, differentiators, and workflow stories
- Keep messaging consistent across website, sales materials, and product surfaces
Strengthen pricing, packaging, segmentation, and ICP clarity
- Partner with the Head of PMM on ICP refinement, personas, and tier definitions
- Support pricing and packaging research with customer interviews and usage insight
- Assist with competitive and market analysis that informs monetization
Build Sales & CS enablement
- Create talk tracks, competitive briefs, use-case guides, and objection handling
- Deliver training sessions and ensure teams understand new features, use cases, and segments
- Maintain up-to-date enablement materials mapped to each tier
Drive customer and competitive intelligence
- Conduct customer interviews to understand workflows, adoption patterns, and pain points
- Run win/loss analysis and distill insights into actionable recommendations
- Maintain competitive landscapes and update positioning as the market shifts
Support adoption and expansion
- Partner with Lifecycle and CS on activation messaging, in-product nudges, and customer education
- Identify workflow-level adoption gaps and propose GTM or product fixes
- Build customer stories, case studies, ROI examples, and proof content
Support analyst relations and category presence
- Assist with briefing materials for Gartner, Forrester, IDC, and G2
- Maintain category and analyst-ready messaging
- Help ensure GC AI shows up in the right research reports and market guides
Create assets across the funnel
- Top-of-funnel educational content
- Mid-funnel case studies and comparisons
- Bottom-funnel ROI proof, competitive positioning, demos, and one-pagers
Report and iterate
- Track performance of launches, pricing tests, enablement content, and messaging updates
- Provide insights that improve conversion, adoption, and expansion
- Continuously refine messaging and GTM based on data and customer signal
- 5-7 years of B2B product marketing experience with clear results
- Experience marketing technical or AI-driven products; legal or regulated audiences a plus
- Ability to simplify complex workflows and technical concepts without losing accuracy
- Strong writing, editing, and storytelling skills
- Experience building enablement and content assets from scratch
- Strong project management and cross-functional partnership skills
- Data-aware; comfortable using usage data, funnel metrics, and competitive insight
- Comfortable operating in a fast-moving, high-growth environment
- High ownership, strong follow-through, low ego
We’re building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you.
Compensation
GC AI's compensation package includes a competitive base salary benchmarked against real-time market data, as well as equity for all full-time roles. We also offer exceptional benefits, as well as commission plans for applicable roles. Our US-based compensation range for this role is $140,000 – $165,000. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors.
These compensation bands are just the starting point. After someone joins and proves they’re and exceptional performer, we adjust quickly to ensure their compensation aligns with their impact.
Equal Opportunity Employment
GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI
Fraud Notice to GC AI Applicants
To protect yourself against phishing and recruitment fraud, please note that GC AI only accepts job applications through our official careers page at https://gc.ai/careers and through sponsored jobs on LinkedIn. All legitimate communication from our team regarding job opportunities will come from a GC AI team member with a @gc.ai or @getgc.ai email address.
GC AI will never:
- Refer you to external websites to apply
- Conduct interviews over email, chat platforms, or messaging apps
- Ask you to provide payment or purchase equipment
- Request personal or financial information such as your mailing address, social security number, credit card numbers, or banking information during the application process
Examples of fraudulent email addresses:
- [email protected]
- [email protected]
- Any email address ending in @gmail.com, @yahoo.com, or other free email services
If you are contacted by someone claiming to be from GC AI via an unofficial channel or from a suspicious email address, please do not share any information. Mark the communication as "phishing" or "spam" and do not respond.
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