Manage performance marketing channels including paid search and social. Optimize campaigns for conversions and revenue, analyze performance, and collaborate with content teams.
Job Summary & Responsibilities
- Own day-to-day management of performance marketing channels (paid search, paid
social, display, affiliate, retargeting). - Build, launch, and optimize campaigns that drive conversions, revenue, and ROAS goals.
- Partner with the content, creative, and product teams to ensure ad copy, creative, and
landing pages align with audience intent. - Continuously analyze campaign performance and report on key KPIs (CPA, CTR,
ROAS, LTV). - Develop and test new media strategies and A/B experiments to scale acquisition
efficiently. - Manage budgets, forecasts, and pacing across all paid channels.
- Stay up to date on platform changes, industry trends, and competitive activity.
- 3–6 years of hands-on performance marketing experience (ecommerce or marketplace
experience preferred). - Strong experience with Google Ads, Meta Ads Manager, and analytics platforms (Google
Analytics, Looker, etc.). - Proficiency in Excel/Sheets and familiarity with data visualization tools (Looker,
Tableau, etc.). - Proven track record of optimizing campaigns to achieve ROAS or CPA goals.
- Deep understanding of attribution, funnel optimization, and audience targeting strategies.
- Comfortable working with creative teams to ideate ad assets and messaging.
- Bonus: Experience in automotive, enthusiast media, or niche marketplaces.
Top Skills
Data Visualization Tools
Excel
Google Ads
Google Analytics
Looker
Meta Ads Manager
Tableau
The Business Journals Charlotte, North Carolina, USA Office
120 W Morehead St, Charlotte, North Carolina, United States, 28202-1816
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