The Paid Social Specialist is responsible for managing and optimizing paid social campaigns, leveraging data and analytics to drive results and ROI, and collaborating with cross-functional teams to enhance performance.
Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
We are seeking a highly skilled and motivated Paid Social Specialist to join our dynamic marketing team. The ideal candidate will be passionate about leveraging paid social channels to drive measurable results and optimize campaign performance. This role requires a deep understanding of paid social platforms, tracking solutions, advanced measurement, and an inclination to work cross-functionally across
analytics, applied science, and creative optimization to drive ROI through data-driven performance advertising.
What you'll do
- Proficiency in managing campaigns on major platforms like LinkedIn, Meta, TikTok, and potentially others like Google Ads
- Develop and execute paid digital media strategies aligned with overall marketing goals, including audience targeting, budget allocation, and campaign structure.
- Plan, launch, optimize and report paid social digital campaigns, including but not limited to campaign setup, audience targeting, budget allocation, bid management, ad creative development, and A/B testing; in partnership with CRO, Data Science and Partner Marketing teams.
- Lead implementation of third-party tools (FMPs, Creative Optimization tools) and work with Applied Science to develop in-house bidding and audience-based optimizations.
- Performance Analysis - Monitor campaign performance closely, analyze key metrics, and steer campaigns to maximize ROI.
- Creating and refining processes to allow for streamlined ways of working and accurate delivery of tasks.
- Leverage our CDP/1P & 3P data to create audiences (inclusion, exclusions, etc) and maximize incrementality through testing.
- Building strong relationships with both media and internal stakeholders
- Collaborate with the creative optimization team to develop compelling ad creatives and landing pages that drive conversions and resonate with the target audience.
- Execute testing roadmap across creatives, bidding, audiences, landing pages, and more aimed at constantly improving our campaign set-up to increase volume.
What you'll bring with you
- Experience in running data-driven Paid social marketing programs with global reach
- Bachelors degree
- Extensive experience in growth/performance/ paid social marketing
- Previous experience building and managing paid social / digital marketing programs
- SQL knowledge is preferred
- Previous exposure at a tech/SaaS company with complex conversion funnels
- Proven ability to work cross-functionally to drive Paid Digital ROI
- Deep understanding of tracking technologies and analytics
Why Xero?
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, free medical insurance, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
Top Skills
Analytics
Creative Optimization Tools
Google Ads
LinkedIn
Meta
SQL
Third-Party Tools
Tiktok
Tracking Technologies
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