National Account Manager - Ecommerce

Under the direction of E-Commerce and Sales leadership, the incumbent will lead the operational and media efforts that drive sales revenue on retail.com and marketplace business in North America. Experience working with retail.com and marketplace online channels such as The Home Depot, Lowe’s, or Walmart is required. We desire a leader who has a strong customer centric mindset, a willingness to disrupt and recommend processes to drive efficiencies and works best with autonomy to make informed high-velocity decisions. The incumbent must be comfortable and energetic to work with major retailers both virtually and in-person. The incumbent is also responsible for the planning and execution of marketing strategies and campaigns that capture and nurture targeting new and existing retail channel partners and ultimately drive sales to the Orbit and Gardena brand portfolio. These programs will be executed in partnership with agency relationships to accelerate our Ecommerce growth initiatives.   

Essential Job Functions: 

• Responsible for achieving Orbit’s North American Ecommerce sales and revenue performance targets including: 

• Revenue 

• Conversion Rate 

• Product Merchandizing 

• Gross Profit Margin 

• Inventory Planning 

• EBIT 

• Leads projects and initiatives related to product mix, operational excellence, and customer experience 

• Collaborate regularly with the physical retail National Account Managers to drive the relationship and growth with the retail channel partner.  

• Oversees the end-to-end creation and execution of online advertising campaign creation, developing the strategy, content and overseeing the execution of all campaigns and assets 

• Monitors, analyzes, and reports media campaign performance  

• Evaluates and maintains business marketing strategy to drive our brand story and to make recommendations for improvements in alignment with retail channel partners. 

• Develops, updates, and implements quarterly strategic media and promotional plan with supporting budget 

• Collaborates with internal cross-functional business units such as Marketing, Supply Chain, Finance, and Procurement partners.  

Knowledge, Skills, and Abilities: 

• Understanding of how online and physical store models work together  

• Able to synthesize complex data to make high impact decisions while taking proper steps to mitigate risk   

• Experience presenting to major Retailer buyers   

• Strong customer centric mindset and strong desire to take ownership of full business 

• Strong depth of knowledge in the discipline of online commerce, from discoverability to shopping experience to repurchase strategies and customer retention 

• Proficient in understanding the online attribution model to track customer shopping relationship  

• Expert in working in Retailer vendor portals to manage business 

• Ability to define technical requirements for site, platform and technology projects, and lead direct and 3rd party teams through cross-functional projects  

• Capable of identifying key drivers of suboptimal performance and define efforts and requirements to drive performance improvements 

• Good organizational skills including ability to manage projects in an efficient and timely manner 

• Ability to find, gather and collect information or data, evaluate information against a set of standards  

• Ability to observe, measure, and evaluate outcomes against goals and objectives and direct the development and implementation of solutions, and organizational changes  

• Ability to communicate and understand information and ideas clearly and concisely both verbally and in writing 

• Strong e-commerce skills, including the ability to drive engagement and purchase behavior 

Requirements: 

• Experience with Hardlines consumer goods required, preferred experience working in home improvement or gardening product family but not required 

• Delivers results with little supervision. A wide degree of creativity and think-big approach is required.   

• Generally, 3-7 years of experience in related roles 

• Bachelor’s degree in business or a related field from an accredited university, or an equivalent combination of education and experience  

Physical and Safety Requirements: 

• Sedentary: Typically, the associate may sit comfortably to perform the work; however, there may be some walking, standing, bending, carrying light items, driving an automobile, etc. Special physical demands are not required to perform the work. 

• Everyday Risks: Risks found in the typical office setting, which is adequately lighted, heated, and ventilated, e.g., safe use of office equipment, avoiding trips and falls, observing fire regulations, etc. 

• The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. 

Other Duties: 

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.