Lead a team to plan, execute, and optimize enterprise online campaigns, events, and promotions. Coordinate cross-functional readiness, use analytics and testing to measure results, drive process improvements, and present insights to senior leadership.
Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Manager of Digital Engagement is responsible for leading a team through strategizing, planning, and executing enterprise event, campaign, and promotional initiatives for online channels. This role will lead and develop a team of individual contributors who will use testing and optimization strategies, analytics, and collaboration with cross-functional teams to define and build experiences for the omni customer in support of the company's campaign and promotional priorities.
Work with a Winning Team
On our team, you'll have the chance to shape the future of retail technology while working alongside talented individuals and leaders who share your passion for innovation and excellence. Our CEO is forward-thinking when it comes to tech, and with a technology team led by one of Forbes Top 50 CIOs you can come to work knowing you'll have the tools, tech, and support needed to advance your skills.
Since we've been in business for over 100 years, we've built an excellent track record of growth and success. We also know what it takes to create an inclusive culture that supports you. Here you have the freedom to team up and collaborate, explore your every curiosity, and help us shape the future of retail.
What You Will Do
Minimum Qualifications
Preferred Skills/Education
Benefits
• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount
For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits .
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Manager of Digital Engagement is responsible for leading a team through strategizing, planning, and executing enterprise event, campaign, and promotional initiatives for online channels. This role will lead and develop a team of individual contributors who will use testing and optimization strategies, analytics, and collaboration with cross-functional teams to define and build experiences for the omni customer in support of the company's campaign and promotional priorities.
Work with a Winning Team
On our team, you'll have the chance to shape the future of retail technology while working alongside talented individuals and leaders who share your passion for innovation and excellence. Our CEO is forward-thinking when it comes to tech, and with a technology team led by one of Forbes Top 50 CIOs you can come to work knowing you'll have the tools, tech, and support needed to advance your skills.
Since we've been in business for over 100 years, we've built an excellent track record of growth and success. We also know what it takes to create an inclusive culture that supports you. Here you have the freedom to team up and collaborate, explore your every curiosity, and help us shape the future of retail.
What You Will Do
- Collaborate and maintain relationships at the leadership level with cross-functional groups such as Merchants, Brand Marketing, Pricing & Promotions, Digital Production, Online Partners in Bangalore, and other Online teams to ensure all teams have required information for supporting online campaigns/promotions. Share results and insights to evolve with learnings.
- Deliver an assigned portfolio of work by holding team accountable to deliver online campaign and promotional assignments and ensure team members have an appropriate spread of the work. Lead team in identifying opportunities for process improvement.
- Review campaign and promotional timelines, action steps, and project status with the team. Assist where needed to remove barriers and ensure timely delivery. Summarize project status for leadership and escalate when needed.
- Coach team to leverage dashboards and reporting to measure results and determine future plans.
- Drive cross-functional readiness conversations to prepare for online events.
- Develop and present communications, often to senior leadership, which convey the right message in an effective way to the appropriate audience.
Minimum Qualifications
- Bachelor's degree in business, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable
- 5+ years of experience in brand or product management, merchandising, and/or ecommerce
- 1-2 years of experience leading a team
Preferred Skills/Education
- Master's degree in related field
Benefits
• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount
For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits .
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Lowe’s Mooresville, North Carolina, USA Office

The Mooresville/Lake Norman/Davidson area is one of the most desirable suburbs in all of North Carolina. It's easy to see why - live the lake life, be a foodie, hit the trails and know you're surrounded by some of the best schools in the state. The secret is out – this is a great place to live.
Lowe’s Charlotte, North Carolina, USA Office

Charlotte is one of the fastest-growing tech hubs in the U.S., and we're leading the charge. Our 25-story Tech Hub is where the future of retail is born. This space is designed to inspire, and you’re just a few steps away from some of the best restaurants in town.
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What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus



