MarTech Principal, Autonomous Marketing and Engagement Engine

About this role:
Wells Fargo is seeking a highly skilled Principal Engineer within the Martech team to support enterprise marketing decisioning, workflow automation, and lead the transformation of Martech Stack to an AI native agentic solution. This role is an opportunity to help lead the design, development, and modernization of mission-critical platforms using Pega PRPC, Pega Customer Decision Hub, cloud/on-prem enterprise systems, and modern AI capabilities including Generative AI, Agentic AI, Large Language Models, RAG, and AI orchestration frameworks.
In this role, you will:

• Lead design, development, testing, deployment, and support of enterprise applications using Pega PRPC / Pega Platform and Pega Customer Decision Hub
• Design and implement AI and Agentic AI solutions using Generative AI, LLMs, RAG patterns, prompt engineering, semantic search, tool calling, and AI orchestration frameworks
• Build agent-based workflows using LangGraph, LangChain, or equivalent orchestration patterns to support enterprise automation and intelligent decisioning use cases
• Develop RAG-based solutions by integrating enterprise knowledge sources, embeddings, vector databases, retrieval logic, grounding patterns, and response generation workflows
• Integrate Pega, AI agents, LLM services, APIs, data platforms, and enterprise systems using secure REST services, connectors, authentication patterns, and data integration standards
• Design and develop reusable components, backend services, APIs, automation utilities, and intelligent workflows using Python, Java, or equivalent programming languages
• Implement AI engineering best practices including prompt management, context handling, model evaluation, output validation, observability, error handling, and human-in-the-loop review patterns
• Translate business, decisioning, workflow, and AI automation requirements into scalable, secure, maintainable, and compliant engineering solutions
• Troubleshoot complex issues across Pega applications, AI workflows, RAG pipelines, APIs, data integrations, performance, security, and infrastructure layers
• Partner with architects, product owners, business stakeholders, risk, compliance, cybersecurity, data, and infrastructure teams to deliver secure and governed technology solutions
• Ensure solutions align with Pega guardrails, AI governance expectations, secure coding practices, audit requirements, risk controls, and change-management standards
• Mentor engineers, influence technical decisions, and promote engineering best practices across all delivery, AI engineering, and enterprise integration workstreams
• Act as an advisor to leadership to develop or influence applications, network, information security, database, operating systems, or web technologies for highly complex business and technical needs across multiple groups
• Lead the strategy and resolution of highly complex and unique challenges requiring in-depth evaluation across multiple areas or the enterprise, delivering solutions that are long-term, large-scale and require vision, creativity, innovation, advanced analytical and inductive thinking
• Translate advanced technology experience, an in-depth knowledge of the organizations tactical and strategic business objectives, the enterprise technological environment, the organization structure, and strategic technological opportunities and requirements into technical engineering solutions
• Provide vision, direction and expertise to leadership on implementing innovative and significant business solutions
• Maintain knowledge of industry best practices and new technologies and recommends innovations that enhance operations or provide a competitive advantage to the organization
• Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to leadership

Required Qualifications:

• 7+ years of Engineering experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 3+ years with Pega PRPC / Pega Platform
• 2+ years with Pega Customer Decision Hub
• 1+ year experience with AI, Agentic AI, Generative AI, LLMs, RAG, LangGraph, LangChain, semantic search, prompt engineering, or AI orchestration frameworks
• 3+ years coding experience in Python, Java, or equivalent programming languages

Desired Qualifications:

• Pega Lead System Architect certification
• GCP, AWS, or Azure beginner/foundational certification
• Experience building AI-enabled solutions using RAG, LangGraph, LangChain, vector databases, agent workflows, tool calling, or human-in-the-loop patterns
• Experience with CI/CD pipelines, automated deployments, version control, Kubernetes, OpenShift, Docker, Helm, or equivalent platforms
• Experience working in financial services, banking, risk, compliance, audit, marketing technology, or regulated enterprise environments
• Strong communication skills with the ability to mentor engineers, influence technical direction, and partner across technology, business, risk, and compliance teams

Job Expectations:

• This position is not eligible for Visa sponsorship or transfer of visa.
• This position offers a hybrid work schedule
• Relocation assistance is not available for this position
• Ability to travel up to 5% of the time
• Ability to work effectively in a highly regulated enterprise environment with strong adherence to security, compliance, documentation, and change-management standards

Posting Location:

• 1755 Grant St., Concord, CA (Primary)
• 300 S Brevard St., Charlotte, NC

Pay Range:
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
For CA locations only- 191,000.00 - 305,000.00 USD Annual
For Charlotte - 159,000.00 - 254,000.00 USD Annual
Benefits:

• Information about Wells Fargo's US employee benefits
• Information about Wells Fargo's International employee benefits

Posting End Date:
07 Aug 2026
* Job posting may come down early due to volume of applicants.
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
$159,000.00 - $305,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:
6 Aug 2026
* Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
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