Marketo Marketing Automation Specialist

As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.

How You Will Contribute:
As the Marketo Marketing Automation Specialist at Ciena, you will be a key contributor to drive forward our digital marketing strategy, with a primary focus on personalization strategy. You will collaborate closely with stakeholders and cross-functional teams to implement a robust marketing automation strategy and support email personalization activities.   

This is an exciting opportunity to be at the forefront of Ciena's marketing evolution and contribute to our vision of personalization. Working alongside our digital engagement team, you will play a key role in executing Ciena's personalization strategy and roadmap.  

Your primary focus will be on leveraging Marketo Engage to build and optimize automated, personalized email marketing programs at scale. You will craft engaging experiences that resonate with our audience segments by harnessing data-driven insights. 

• Develop and implement comprehensive data management strategies, ensuring data accuracy, compliance (GDPR, etc.), and database hygiene.

• Create and manage marketing automation workflows, triggers, and email nurture programs to drive engagement and conversions.

• Develop and execute highly targeted and personalized email communications based on audience segmentation and content categorization.

• Conduct in-depth campaign performance analysis to refine email personalization, optimize marketing effectiveness, and provide actionable insights.

• Maintain and optimize audience segmentation strategies and lead scoring models to improve targeting and qualification.

• Lead the strategy and execution of Dynamic Chat tools to maximize engagement, conversion rates, and the overall customer experience.

• Contribute to the redesign and ongoing optimization of the Preference Center, ensuring alignment with data privacy, subscriber preferences, and personalization goals.

• Collaborate with stakeholders to support business needs, provide data-driven recommendations, and contribute to the overall success of marketing initiatives.

The Must Haves:

• B2B Marketing Automation Expertise: Proven experience in developing and executing successful B2B marketing automation programs, with a strong focus on email marketing, personalization, and lead nurturing.

• Marketo & Data Proficiency: Deep understanding of Marketo, including database design, data management, and processing best practices. Experience with data analysis, audience segmentation, and deriving actionable insights.

• Digital Marketing & Analytics Knowledge: Strong knowledge of digital marketing, analytics, and CRM platforms. Experience with data management, including data capture, enrichment, and privacy practices.

• 1:1 Experience & Technology Savvy: Knowledge of dynamic chat, dynamic content, or similar tools for delivering 1:1 customer experience. Familiarity with Adobe platforms (Target, Analytics, Adobe Journey Optimizer) and Salesforce is a plus.

• Communication & Collaboration: Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external clients, vendors, and stakeholders.

• Analytical & Problem-Solving Skills: Strong analytical mindset, attention to detail, and problem-solving skills. Ability to "think outside the box" and translate technical concepts to a non-technical audience.

• Project Management & Adaptability: Ability to manage multiple projects simultaneously, adapt to changing priorities and deadlines, and thrive in a fast-paced, dynamic environment.

• Proactive & Strategic Thinking: Proactive and forward-thinking individual with the ability to anticipate needs, plan strategically, and drive results.

Pay Range:

The salary range for this role in Ottawa is $73, 200 - $116, 900

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At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard.  Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.

Ciena is an Equal Opportunity Employer, including disability and protected veteran status.

If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.