Marketing Strategy Senior Lead Consultant

Wells Fargo is seeking a Marketing Strategy Senior Lead Consultant within Consumer, Small & Business Banking (CSBB) to lead end-to-end conversion funnel optimization and digital customer eCommerce strategies, with a focus on digital shopping channels for the Consumer Bank.
Growth Marketing is responsible for driving profitable growth in new customers and balances through integrated, data-driven marketing strategies. This role will lead a high-impact, cross-functional team spanning analytics, technology, digital, product, and execution to identify, implement, and scale innovative digital marketing capabilities that accelerate customer growth and deliver seamless, customer-obsessed experiences.
The ideal candidate is highly quantitative, curious and collaborate with an innate performance mindset. This person must have a deep understanding of digital shopping behaviors, channels, and online platforms.
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In this role, you will:

• Develop and implement comprehensive marketing strategies to improve digital conversion and customer experience
• Lead complex initiatives, working across different functional teams, to strategize, plan, and implement new digital marketing strategies that optimize online account opening
• Partner with multiple cross-functional teams to understand end-to-end digital performance - across page traffic, account profitability, and budget metrics
• Deliver executive-level reporting and strategic recommendations to senior leadership, including C-suite stakeholders
• Champion a test-and-learn culture, driving experimentation and continuous improvement across digital channels
• Serve as a thought leader, influencing enterprise strategy and fostering alignment across lines of business, vendor partners, and internal team
• Provide performance updates to leadership including C-suite executives
• Review analytical results to make data-driven decisions to improve production while delivering customer-obsessed experiences
• Embrace test and learn while being thorough in the management of details

Required Qualifications:

• 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, eCommerce, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Marketing strategy experience with a focus on end-to-end customer acquisition through digital channels
• 1+ years of experience working in banking or financial services
• Demonstrated outstanding verbal, written, and interpersonal communication skills with the ability to present and discuss information in a way that persuades, educates, and enhances understanding at all levels
• Ability to build a test and learn agenda through business case creation and stakeholder prioritization
• Ability to prepare management-level presentations and influence senior decision makers
• Strong project management skills including the ability to handle multiple projects concurrently; must thrive in a fast-paced environment
• Ability to work independently and prioritize tasks and responsibilities
• Ability to work and influence successfully within a matrix environment and build effective business partnerships across all organizational levels, where flexibility, collaboration, and adaptability are important

Job Expectations:

• This position offers a hybrid work schedule.

This position is not eligible for Visa sponsorship.
Posting Locations:

• 401 S Tryon St - Charlotte, North Carolina 28202

Required locations listed above.
Salary range is determined by location of the job. May be considered for a discretionary bonus.
Please note: Job posting may come down early due to volume of applicants.
Posting End Date:
21 Oct 2025
*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
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Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
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a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.