Description
Keeper Security is hiring a Marketing Operations Senior Specialist, Lifecycle who will oversee marketing automation, lifecycle strategy and process optimization to drive pipeline acceleration and revenue growth. This is a 100% remote position, with an opportunity to work a hybrid schedule for candidates who live near our global headquarters in Chicago, Illinois.
Keeper’s cybersecurity software is trusted by millions of people and thousands of organizations globally. Keeper is published in 23 languages and is sold in over 150 countries. Join one of the fastest-growing cybersecurity companies and play a critical role in optimizing the customer journey through scalable lifecycle programs that engage, nurture and convert opportunities.
About Keeper
Keeper Security is one of the fastest-growing cybersecurity software companies that protects thousands of organizations and millions of people in over 150 countries. Keeper is a pioneer of zero-knowledge and zero-trust security built for any IT environment. Its core offering, KeeperPAM®, is an AI-enabled, cloud-native platform that protects all users, devices and infrastructure from cyber attacks. Recognized for its innovation in the Gartner Magic Quadrant for Privileged Access Management (PAM), Keeper secures passwords and passkeys, infrastructure secrets, remote connections and endpoints with role-based enforcement policies, least privilege and just-in-time access. Learn why Keeper is trusted by leading organizations to defend against modern adversaries at KeeperSecurity.com.
About the Role
The Marketing Operations Senior Specialist, Lifecycle will be responsible for the end-to-end marketing lifecycle framework and ensures alignment between Marketing, Sales, and Revenue Operations. This will include, defining lifecycle stages, optimizing funnel progression, and improving pipeline conversion across the business that support lead generation, nurture progression, MQL conversion and pipeline growth. This role will partner closely with Demand Generation, Customer Marketing, Event Marketing, Marketing Operations, RevOps and Sales to ensure seamless lead flow, accurate lifecycle tracking and continuous funnel optimization.
The ideal candidate is highly detail-oriented, execution-focused and experienced in building scalable marketing automation workflows that drive measurable business impact.
Responsibilities
- Document, manage, and continuously optimize the full lead lifecycle across all GTM segments
- Ensure alignment between ICP definitions, scoring logic, segmentation strategy, and revenue goals.
- Identify lifecycle leakage and implement process improvements to increase funnel velocity and conversion.
- Design and maintain lead scoring models using demographic, firmographic, behavioral, and engagement data.
- Continuously refine scoring thresholds based on conversion performance and pipeline impact. Monitor score decay, engagement signals, and buying intent indicators.
- Conduct scoring impact analysis and lead quality experiments to improve MQL-to-SQL conversion.
- Own territory assignment logic and lead routing workflows including accurate and timely handoffs from Marketing to Sales to maintain SLA adherence.
- Maintain segmentation architecture required for lifecycle management and routing logic.
- Ensure accurate enrichment and normalization of firmographic and geographic data.
Conduct regular audits for lead-to-account matching, duplication, and data integrity. - Monitor and analyze lifecycle performance metrics, including MQL conversion rates, engagement trends, regional performance, and funnel velocity. Recommend improvements to eliminate friction in lead progression
- Identify trends in scoring accuracy and regional performance to inform optimization strategies.
- Identify opportunities to improve lead engagement, recycling strategies and reactivation campaigns
- Support the execution of account-based marketing (ABM) and outbound lifecycle workflows
- Continuously test and optimize nurture content sequencing, timing and audience targeting
- Mentor and support junior team members by sharing lifecycle best practices, reviewing program builds and fostering a culture of operational excellence and continuous optimization
Requirements
- 3+ years of Marketing Operations or Lifecycle Marketing experience in B2B SaaS
- Hands-on expertise in HubSpot marketing automation (required) and strong Salesforce user experience
- Strong understanding of lead lifecycle management, lead scoring and funnel conversion metrics
- Experience building and optimizing multi-step nurture programs
- Knowledge of segmentation strategies and personalization best practices
- Strong analytical skills with the ability to interpret lifecycle performance data and recommend improvements
- Exceptional attention to detail and commitment to data accuracy
- Ability to manage multiple projects in a fast-paced, high-growth environment
- A bias for action and willingness to roll up your sleeves to execute and optimize
- Bachelor’s degree in Marketing, Business or a related field
Preferred
- Experience in cybersecurity or high-growth B2B SaaS environments
- Experience supporting ABM and outbound lifecycle programs
- HubSpot certifications
- Experience working cross-functionally with Sales, RevOps and Demand Generation teams
- Familiarity with martech tools such as ZoomInfo, RingLead, Demandbase, SalesLoft or similar platforms
- Experience using project management tools such as Monday.com
Benefits
- Medical, Dental & Vision (inclusive of domestic partnerships)
- Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
- Voluntary Short/Long Term Disability Insurance
- 401K (Roth/Traditional)
- A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
- Above market annual bonuses
Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Classification: Exempt
Keeper Candidate Privacy Notice
This notice explains how Keeper Security processes your personal data during recruitment. Depending on the role and location, the Controller of personal data (the organization responsible for determining why and how personal data is processed) will be Keeper Security Inc. (US), Keeper Security EMEA Ltd. (Ireland), or Keeper Security APAC K.K (Japan).
1. Data We Collect
Information You provide:
- Contact details, CV/resume, cover letter
- Employment history, qualifications, work eligibility
- Application responses and uploaded documents
Information We generate:
- Interview notes, assessments, communications
- Scheduling information
Information From Others:
- Recruiter/referral information who submit your profile
- References (with your consent, before final offer)
- Public professional profiles
- Background verification (post offer)
Voluntary Diversity and Equal Opportunity Information
- We may ask you to voluntarily provide diversity information including race/ethnicity, gender, disability status and veteran status (US). Providing this information is optional and Keeper collects this data in order to comply with EEOC and similar requirements
2. How We Use Your Data
- Assess your application and suitability
- Manage interviews and recruitment workflow
- Consider you for other/future roles (we may seek your consent to keep your information on our systems beyond the retention period specified)
- Comply with employment law obligations
3. Legal Basis
- Legitimate Interests (recruitment management, security and integrity of the hiring process)
- Contracting steps (for progressed candidates)
- Legal and regulatory compliance obligations; explicit consent where required
4. Who We Share Information With
Internal:
- HR, hiring managers, interviewers*, IT support for system administration
*Note - diversity and equal opportunity data is not shared with hiring managers.
Third Parties:
Service providers who assist with:
- Applicant tracking, recruitment systems and assessment providers
- Background verification vendors (post offer)
- Recruitment agencies (where applicable)
- Tools to support communication, collaboration and to securely store your data
Keeper ensures that all our third parties are contractually bound to protect your personal data with adequate safeguards in place.
5. International Transfers
Your data may be accessed by Keeper entities globally as needed for the purposes of hiring and decision making. We protect any such data transfer between Keeper entities using appropriate safeguards under applicable data protection laws.
6. Security
We implement appropriate technical and organizational measures to protect your data, consistent with our industry leading security standards.
7. Retention
We keep your data for 24 months from your last application activity, then delete or anonymize it.
Exceptions:
- You opt into our talent database for further retention by providing consent (extended retention)
- You're hired (transfers to employee records)
8. Your Rights
You have the following rights and can contact us at the email below to exercise them:
- Access, correct, or delete your data, subject to applicable law and retention requirements
- Object to or restrict processing
- Withdraw consent (where applicable)
- Request data portability
- Lodge a complaint with your data protection authority
If you become an employee, your rights regarding your employee record are governed by our internal Employee Privacy Notice and certain data will be retained as required under relevant laws such as employment or tax law.
When you request access to your personal data, some information may be redacted if it includes the personal data of other individuals or information that we must protect in order to preserve their privacy rights.
9. Automated Decisions
Keeper does not make hiring decisions using solely automated processing.
10. Contact - Candidates can send privacy questions to: [email protected]
Top Skills
Similar Jobs
.png)
What you need to know about the Charlotte Tech Scene
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
