Marketing Operations Manager

Overview 

SolarWinds is undergoing a transformation toward our cloud future.  This is a pivotal moment in our transformation, converting our customer base to subscription licensing of our flagship software, and acquiring new customers / cross-activating the installed base to our Observability, Service Management, and Database subscription portfolio.  We are growing our team of expert technology strategists to deliver against this strategic vision, and maintain our Marketing commitment in support of this transformation.  

Position Summary:  

As a Marketing Operations Manager, you will guide the strategy, infrasture and execution within some of our core marketing and sales technology platforms. You will work cross-functionally with stakeholders across the business, primarily in marketing demand generation, to build and run programs in our technology stack that support inbound and outbound marketing and sales initiatives with automations and AI. In addition, you will prioritize the optimization and performance of multiple marketing programs to drive a qualified pipeline for the sales team.  

Focus Areas: Marketing & Sales Technology. Launching Data & Tech Foundations to support Marketers & Sellers. AI & Automation.

  
Responsibilities:  

• Administer and optimize connected platforms across the MarTech and SalesTech stack including marketing automation, CRM, enrichment, intent, digital, and engagement tools. 

• Own platform documentation, enablement, change management processes, and release management cadences across all administered systems. 

• Monitor platform health, establish alerting frameworks, and proactively resolve system issues before they impact pipeline or campaigns. 

• Serve as a subject matter expert between Marketing, Sales, Revenue Operations, and IT for technology platform requests, projects, and escalations. 

• Translate business requirements from marketing and sales stakeholders into actionable technical configurations and system enhancements. 

• Evaluate and pilot AI features within platforms and connected integrations to AI platforms that enhance marketing and sales workflows and programs. 

• Design and manage automation and orchestration workflows across platforms to reduce manual effort, improve speed-to-lead, and increase conversion rates. 

• Partner across marketing operations and analytics teams to ensure platform data is clean, structured, and accessible for tooling and executive reporting. 

• Support the execution of the Go-To-Market Technology roadmap, keep abreast of industry trends and new use cases within tech stack.   

  
Qualifications:  

• BA, BS, or equivalent degree   

• 7+ years in B2B marketing (ideally software) and fluency in the strategy, tactics, metrics, and best practices for growing awareness and generating leads  

• 7+ years working with marketing technologies to build automated, engaging and well personalized experiences to help customers understand business value  

• Proficiency in marketing automation platforms (we use Marketo), CRM (we use SFDC) including reporting on, analyzing, and optimizing the performance of the campaign builds 

• Proficiency in account-based marketing principals as well as lead funnels for lifecycle alignment (we use 6sense) 

• Proficiency in go-to-market sales technology, like LinkedIn Sales Navigator, Outreach, etc. 

• Comfortable with hands-on building, testing, and data interpreting of go-to-market signals from various data sources  

• Strong interpersonal skills. Must be sharp, energetic, assertive, and results oriented. Able to prioritize and focus in a rapidly evolving environment    

The Ideal Candidate   

• Deep hands-on experience across both marketing operations and sales technology, paired with a forward-looking interest in artificial intelligence, automation, and orchestration 

• Owns day-to-day platform administration while simultaneously driving a multi-year roadmap to modernize our data architecture and toolset 

• Mid-level working knowledge of Marketo MAP and SFDC CRM 

• Basic understanding of account-based marketing platforms (ideally 6sense) 

• Has a passion for marketing SaaS solutions, connecting customer needs with technology capabilities, and driving performance results   

• Enjoys solving problems and are good at crafting creative solutions   

• Communicates clearly and effectively with cross-functional groups and senior management   

• Comfortable acting as a SME in Marketing Technology, Sale Technology, applying tools to support and orchestrate daily workflows 

Responsibilities:  

• Administer and optimize connected platforms across the MarTech and SalesTech stack including marketing automation, CRM, enrichment, intent, digital, and engagement tools. 

• Own platform documentation, enablement, change management processes, and release management cadences across all administered systems. 

• Monitor platform health, establish alerting frameworks, and proactively resolve system issues before they impact pipeline or campaigns. 

• Serve as a subject matter expert between Marketing, Sales, Revenue Operations, and IT for technology platform requests, projects, and escalations. 

• Translate business requirements from marketing and sales stakeholders into actionable technical configurations and system enhancements. 

• Evaluate and pilot AI features within platforms and connected integrations to AI platforms that enhance marketing and sales workflows and programs. 

• Design and manage automation and orchestration workflows across platforms to reduce manual effort, improve speed-to-lead, and increase conversion rates. 

• Partner across marketing operations and analytics teams to ensure platform data is clean, structured, and accessible for tooling and executive reporting. 

• Support the execution of the Go-To-Market Technology roadmap, keep abreast of industry trends and new use cases within tech stack.   

  
Qualifications:  

• BA, BS, or equivalent degree   

• 7+ years in B2B marketing (ideally software) and fluency in the strategy, tactics, metrics, and best practices for growing awareness and generating leads  

• 7+ years working with marketing technologies to build automated, engaging and well personalized experiences to help customers understand business value  

• Proficiency in marketing automation platforms (we use Marketo), CRM (we use SFDC) including reporting on, analyzing, and optimizing the performance of the campaign builds 

• Proficiency in account-based marketing principals as well as lead funnels for lifecycle alignment (we use 6sense) 

• Proficiency in go-to-market sales technology, like LinkedIn Sales Navigator, Outreach, etc. 

• Comfortable with hands-on building, testing, and data interpreting of go-to-market signals from various data sources  

• Strong interpersonal skills. Must be sharp, energetic, assertive, and results oriented. Able to prioritize and focus in a rapidly evolving environment    

The Ideal Candidate   

• Deep hands-on experience across both marketing operations and sales technology, paired with a forward-looking interest in artificial intelligence, automation, and orchestration 

• Owns day-to-day platform administration while simultaneously driving a multi-year roadmap to modernize our data architecture and toolset 

• Mid-level working knowledge of Marketo MAP and SFDC CRM 

• Basic understanding of account-based marketing platforms (ideally 6sense) 

• Has a passion for marketing SaaS solutions, connecting customer needs with technology capabilities, and driving performance results   

• Enjoys solving problems and are good at crafting creative solutions   

• Communicates clearly and effectively with cross-functional groups and senior management   

• Comfortable acting as a SME in Marketing Technology, Sale Technology, applying tools to support and orchestrate daily workflows