Marketing Operations Associate

Marketing Operations Associate

DebtBook is an industry-leading fintech software platform that revolutionizes the way local government, higher education, and healthcare finance teams work. Our powerful, cloud-based software helps these organizations manage all aspects of their debt, cash, leases, and subscriptions, streamline financial reporting, and share information simply with others. We are passionate about modernizing treasury management and simplifying accounting compliance in the public sector, allowing organizations to break through operational barriers to unlock strategic insights.

As our Marketing Operations Associate, you will align and optimize the marketing department, processes and systems to enhance revenue generation and overall business efficiency. You will streamline operations, improve collaboration, and help drive revenue through data-driven decision-making and process improvement. You will play a critical role in supporting campaign execution, ensuring our operations run smoothly and effectively across channels – helping to connect marketing activity to business outcomes.

As a Marketing Operations Associate, you will work on:

• Marketing Technology Oversight: Administer and optimize marketing platforms (e.g., HubSpot, Highspot, Salesforce, Asana), ensuring tool integration and performance.
• Lead Management & Routing: Manage lead flow, routing rules, and alignment with Sales to ensure timely follow-up and lead quality.
• Lead Scoring & Attribution: Monitor and improve lead scoring models and attribution processes to reflect engagement and funnel
• Data Hygiene & Integrity: Maintain clean, enriched, and well-structured marketing data to support effective targeting and segmentation.
• Performance Reporting: Create dashboards and reports to track marketing performance, campaign ROI, and month-end
• Support Campaign Execution: Collaborate with the broader Marketing team to launch and track multi-channel campaigns, including building and launching emails, landing pages, forms, and blog posts using HubSpot, ensuring consistent execution and branding.
• Webinar Management: Own webinar setup, coordination, and performance tracking from end to
• Process Optimization: Develop and maintain SOPs, identify workflow bottlenecks, and recommend automation or tools to improve
• Cross-Team Enablement: Support the marketing team with list management, insights, and operational guidance to maximize campaign
• Other duties as assigned.

• Bachelor’s degree in Business Administration, Finance, or a related
• 2–4 years of experience in marketing operations in a B2B SaaS
• Deep experience with HubSpot, and strong knowledge of Salesforce, and reporting tools like Excel, Tableau, or Power BI.
• Ability to function independently with a high degree of accuracy and accountability in a fast-paced
• Ability to work both independently and as part of a team
• Strong analytical skills with the ability to turn data into actionable
• Excellent communication and project management skills; detail-oriented and
• Self-starter with a growth mindset; thrives in a fast-paced, collaborative

GROW Continuously

• We believe in continuous improvement, never accepting the status quo as good enough, and iterating to move quickly without compromising on quality.
• We are energized by the fast-paced rate of change that growth demands and see new challenges as opportunities for resilience and personal
• We are driven by curiosity to think creatively, innovate, and experiment, and we humbly incorporate lessons learned from success and failure along the

OWN Your Outcomes

• We hold ourselves accountable for exceptional effort, execution, reliability, professionalism, and results that add tremendous value for
• We are all individual contributors, responsible for delivering value to our customers, team, and company with every action we
• As managers, we lead by example in both what we do and how we do it, and stay personally familiar with the work as we coach our
• We follow through on our decisions and commitments with

ABOVE & Beyond

• We create moments of magic, surprising and delighting our customers at every
• We run towards problems and enthusiastically jump in to help colleagues however we can be valuable.
• We take pride in proactively doing the extra little things that set us apart, even when no one is watching.

TEAM Over Ego

• There is no task needed at DebtBook that is beneath any of
• We work hard to be the teammate others want on their
• We have the courage to have hard conversations and the grace to receive honest feedback in pursuit of

DebtBook is a fast-growing company where we dream big, move fast, make an impact, and bring joy to everything we do. Our core values drive our success as an organization, and we are looking for talented teammates who share our passion for challenging the status quo, innovating in all we do, and wanting to make a difference.

When it comes to benefits and perks, we are committed to supporting our employees’ well-being to make their lives better, both in and out of the office. We offer:

• Competitive salaries plus equity (stock options) for all employees;
• Comprehensive health, dental, and vision insurance, 401(k) with 4% employer match;
• Flexible work schedules and generous leave policies (including unlimited PTO);
• Professional development opportunities 
• Family and wellness perks;
• In-person social events;
• Stipends for remote workers to set up their ideal work space;
• Top-of-the-line equipment, and a newly furnished

DebtBook is an Equal Opportunity Employer. We value diversity and prohibit discrimination and unlawful harassment in the workplace. All applicants will receive consideration for employment based upon their qualifications without regard to race, religion, color, national origin, ethnicity, gender, gender identity or expression, pregnancy, sexual orientation, age, marital status, genetic information, political affiliation, National Guard or veteran status, disability, or any other protected status under federal, state, or local law. We welcome and encourage applicants with disabilities to contact our team for assistance during the application and hiring process. We are committed to expanding accessibility and making reasonable accommodations in accordance with applicable law.