Marketing Manager - Marketing Technology (Final Draft)

About Us

At Cast & Crew, we’ve empowered creativity and supported the global entertainment industry for decades. Together with our family of brands - Backstage, CAPS, Checks & Balances, Final Draft, Media Services, Sargent-Disc, and The TEAM Companies – we operate as a combined entertainment technology and services provider offering industry standard screenwriting accounting software, digital payroll products, data & reporting, and a host of creative tools.  The industry continues to move faster than ever, and the need for our expertise, our technology, and our people has never been greater.  We are a production’s best ally every step of the way. #OneCastOneCrew

Final Draft is the number-one selling screenwriting application in the world – for over 30 years. Final Draft automatically paginates and formats your script to industry standards, allowing writers to focus on what they do best – writing scripts. Used by such industry giants as J.J. Abrams, James Cameron and Aaron Sorkin, Final Draft software is the professional’s choice and the entertainment industry standard. In addition to its flagship software product, Final Draft offers the annual Big Break℠ Contest – a screenwriting competition that launches careers, and awards over $80,000 in cash and prizes. Final Draft also offers the Final Draft Go® app for iPhone and iPad, making creativity truly portable.

The Role:

Final Draft, the industry standard in screenwriting software, is looking for a Marketing Technology Manager to lead and optimize our digital marketing and eCommerce tech stack. In this role, you’ll be responsible for managing platforms such as Magento, HubSpot, Klaviyo, and Google Tag Manager, ensuring seamless functionality across systems and delivering a smooth, effective user experience. 

Our current marketing team is made up of four marketing professionals, each managing distinct channels - SEO, Paid Media, Email Marketing, and Social Media. You’ll join this high-impact team as the owner of our Website and CRM channels. As the vital link between marketing, development, and operations, you’ll align technology with creative strategy to implement solutions that improve efficiency, performance, and customer engagement.

Reporting directly to Final Draft’s Director of Marketing, you’ll be empowered to bring big ideas to life and make a real impact on the brand beloved by storytellers around the world. We’re looking for someone who is detail-oriented, solutions driven, and confident in managing complex systems in a fast-paced environment. 

Ready to write your next chapter with us?

What You’ll Do:

• Manage and maintain our Magento eCommerce platform, including all plugins, integrations, and custom applications.

• Ensure platform stability, performance, and security in collaboration with internal stakeholders and external developers.

• Own and manage CRO strategy across all digital touchpoints to improve site performance and user experience.

• Conduct A/B testing, heatmap analysis, user behavior tracking, and performance reporting.

• Identify friction points and work cross-functionally to test and implement improvements that increase conversion and retention.

• Oversee the day-to-day use and strategic development of HubSpot for CRM and Enterprise and Educational sales enablement.

• Partner with the Enterprise Sales team to identify and implement technology-driven solutions that streamline sales processes, enhance lead management, and improve pipeline visibility.

• Own the configuration, maintenance, and optimization of Klaviyo platform to support B2C marketing efforts.

• Ensure accurate data flow and integration between Klaviyo and other platforms (e.g., Magento, HubSpot, custom apps) to enable segmentation and personalized messaging.

• Serve as the primary point of contact for our external development agency by coordinating projects, timelines, budgets and QA for all outsourced development.

• Implement and maintain tracking across platforms to measure campaign effectiveness and user behavior.

• Create dashboards and reports to share insights with key stakeholders and support data-driven decision making.

• Evaluate new tools and technologies to enhance our MarTech stack.

• Stay up to date with industry trends and best practices to ensure we remain competitive and efficient.

What we’re looking for from you:

• 3-5+ years of experience in a MarTech, digital marketing, or eCommerce technology role.

• Proven experience managing Magento and its ecosystem of applications.

• Hands-on experience with HubSpot (CRM, marketing automation) and Klaviyo (email/SMS marketing).

• Demonstrated experience with CRO strategies, tools (e.g., Hotjar), and A/B testing methodologies.

• Strong project management skills and experience working with external agencies or vendors.

• Solid understanding of digital marketing strategies and customer lifecycle management.

• Proficiency in analytics tools (e.g., Google Tag Manager, Google Analytics, Looker Studio, HubSpot reporting).

• Excellent communication and cross-functional collaboration skills.

• Attention to detail and ability to multitask 

• Experience in the entertainment and understanding of the studio production landscape.

• Research and analytical abilities to interpret consumer data and use it to improve marketing efforts.

• Organized with the ability to meet short deadlines and executes on multiple projects in a fast-paced environment

• Entrepreneurial; a self-starter who loves to own projects and enjoys working in a fast-paced environment 

• Empathetic and customer obsessed; you are able to put yourself in the shoes of our target audience

Benefits 

Cast & Crew provides a comprehensive package of employee benefits including: Medical, Dental, Vision, PTO, health and wellness programs, employee discounts, and more! Note: Cast & Crew benefits are subject to eligibility requirements.

Cast & Crew is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. It is our policy to provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job, without regard to age, gender, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, genetic information, veteran status, citizenship or marital status, and to maintain a non-discriminatory environment free from intimidation, harassment or bias based upon these grounds.

CA residents
Your personal information may be collected in connection with certain services provided by Cast & Crew or its affiliated companies.  A summary of your California privacy rights can be found at: https://www.castandcrew.com/privacy-policy/

Compensation is commensurate with various factors including, but not limited to, relevant experience, qualifications, skills, training, licensure, certifications, geographic cost of labor, and other business and organizational needs. Compensation range for candidates in other locations may differ based on the cost of labor in that location. The compensation range for this position is: $80,000.00 - $100,000.00 per year.