Marketing Manager Lead - Journeys & Personalization

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

Our Marketing Manager Lead, Journeys & Personalization is responsible for ongoing management of agency resources, campaign and channel plans and related budgets that achieve stated objectives. Develops partnerships with various internal and external resources to develop and deliver go-to market plans for USAA brand and products that contribute to goals outlined by strategy/market performance. Ensures the on-time, orderly flow of all projects from initiation to release, through responsible project delivery execution.

USAA is seeking a strategic and data-driven Marketer to lead the strategy, design, and optimization of end-to-end customer journeys across Property & Casualty (P&C) acquisition and engagement programs.

This role will be responsible for architecting journeys for both members and non-members across owned channels and select paid media touchpoints. The ideal candidate will combine customer-centric thinking, marketing strategy, personalization expertise, and data-driven decision-making to reduce friction throughout the funnel, increase customer engagement, and improve conversion performance.

You will partner closely with Marketing, MarTech, Analytics, Product Marketing, Digital Experience, Media, and external partners to deliver connected experiences that drive measurable business outcomes.

This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 4 days per week.

Relocation assistance is not available for this position.

What you'll do:

• Implements strategies and tactics to support the acquisition, development and retention of business and / or effectively manages agency to ensure alignment with goals and priorities over multiple products/strategies.
• Applies expert knowledge of marketing principles to complex, and often unique work assignments.
• Applies expert knowledge of the business, its products and processes, advising senior management on issues.
• Leads and motivates cross functional team members in the development and implementation of key initiatives.
• Serves as the primary resource for cross-functional team members on escalated issues of a unique nature.
• Leads the process management role through the creation, monitoring and execution of new processes, in addition to enhancing current processes.
• Assigns the appropriate level of resources for marketing programs based on key business goals and / or is responsible for leading the development and overall project management oversight of multiple marketing campaigns and go-to market plans.
• Leads the facilitation and maintenance of data in internal systems and / or campaign planning tools and / or applies mathematical and statistical concepts to effectively gather and interpret data.
• Directs analyses, root cause identification and development and recommendation of key work product.
• Creates and uses a product and service strategy to leverage placement (distribution) principles and strategies to maximize business growth and / or makes appropriate recommendations based on evaluation of prospect / customer needs and receptivity.
• Effectively follows the marketing process to coordinate and align peers, enterprise partners and senior management.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 8 or more years of relevant business support and / or general analysis experience.
• Demonstrated leadership experience.
• Subject-matter-expert knowledge of Microsoft Office Tools to include Word, Excel and Access.
• Subject-matter-expert knowledge of relevant industry data sources.

What sets you apart:

• Deep experience designing and optimizing customer journeys across acquisition, lead nurture, and conversion programs.
• Demonstrated success improving conversion rates through personalization, testing, and customer experience optimization.
• Expertise leveraging customer data, segmentation, CDPs, identity resolution, or audience activation platforms.
• Experience developing personalization strategies across owned and paid marketing channels.
• Strong understanding of behavioral marketing, lifecycle marketing, and journey orchestration.
• Experience creating and executing structured A/B and multivariate testing programs.
• Ability to translate complex customer insights and data into actionable marketing strategies.
• Strong executive presence with experience influencing senior leaders and cross-functional stakeholders.
• Demonstrated ability to lead large-scale, complex initiatives that deliver measurable business outcomes.

Compensation range: The salary range for this position is: $114,080 - $218,030.

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.). 

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.