Marketing Manager - Charlotte, NC

Build a Career That Builds Your Future — with PulteGroup! 

Welcome to PulteGroup where we believe in building more than just homes—we believe in building inspired employees, meaningful careers, and a legacy of excellence. If you're looking for work that moves you, a team that values your ideas, and a company that brings you pride, you’ve come to the right place. 

As one of the nation’s largest and most respected homebuilders, PulteGroup offers opportunities to grow within a Fortune 500 company that’s consistently recognized as a Fortune 100 Best Company to Work For and a certified Great Place to Work. We’re driven by the bold purpose of Building Incredible Places for People to Live Their Dreams.   

For over 70 years, we’ve been building more than homes—we’ve been building trust, innovation, and a culture where every team member is empowered to thrive. Join a company that champions inclusion, celebrates diversity, and supports your personal and professional journey. 

Headquartered in vibrant Atlanta, Georgia, and operating in over 45 markets nationwide, we’re proud to build homes through our trusted family of brands—including Innovative Construction Group, Centex, Pulte Homes, Del Webb, DiVosta Homes, American West, and John Wieland Homes and Neighborhoods, Pulte Mortgage, PGP Title, Pulte Insurance Agency —all united under the PulteGroup name. 

Apply now and discover a career where your contributions are valued, your growth is supported, and your work makes a lasting impact

PRIMARY RESPONSIBILITIES

• Leads all marketing planning, efforts and execution for the Division.
• Oversee and manage Marketing Team direct report(s).
• Collaborate with Division leadership on status of marketing strategy, results, and calls-to-action/offers.
• Ability to analyze business problems and make thoughtful recommendations as it pertains to marketing strategies and tactics.
• Demonstrates understanding of the role of paid, owned and earned media channels and how to effectively message across a mix of media types.
• Monitors marketing performance against business objectives, analyzes ROI and adjusts plans/tactics as needed.
• Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership.
• With support of corporate media planning resources and in collaboration with Division/Area leadership, develop and approve annual marketing and media budget necessary to deliver plan.
• Effectively manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment.
• Establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates. Monitor progress against goals.
• Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.
• Collaborate with Division personnel for new community set-ups to ensure that the Division hits critical milestones, including target opening dates.
• Act as primary point-of-contact for Pulte Interior Design.
• Collaborate with corporate communications team on local PR needs.
• Identify key competitors and stay abreast of local marketing activity.
• Ability to successfully operate and adapt in an environment with changes to timelines and priorities
• Capable of presenting and interacting with the Division/Area leadership with some ability to talk off script when answering marketing questions.

 
MANAGEMENT RESPONSIBILITIES

• Ability to develop and guide direction of a marketing team
• Ensures appropriate staffing to meet department needs
• Utilizes recruiting and selection tools/processes to build organizational talent
• Delegates work according to employee's abilities and skills
• Evaluates employee's performance and plans for compensation actions in accordance with that performance
• Provides developmental opportunities through identification of internal and external training opportunities
• Creates opportunities for employee growth
• Provides continuous coaching regarding functional and leadership standards (technical skills and behaviors)

 
SCOPE

• Decision Impact: Division
• Department Responsibility: Single
• Budgetary Responsibility: Yes
• Direct Reports: Yes
• Indirect Reports: No

REQUIRED EDUCATION

• Minimum Bachelor’s Degree in Marketing or Communications or equivalent

REQUIRED EXPERIENCE

• Minimum 5-7 years related Marketing communications/planning experience.
• Home building and/or real estate industry experience preferred.
• Understanding of advertising law and its application to the homebuilding industry.

• Ability to shift between strategic and tactical responsibilities.
• Understanding of and demonstrated skill at aligning marketing mix with key messages.
• Experience establishing and managing to a budget.
• Effective problem solving, data collection and analysis skills.
• Strong oral and written communication skills.
• Team oriented with ability to establish credibility.

PulteGroup, Inc. and its affiliates do not accept unsolicited resumes from individual recruiters or third party recruiting agencies (collectively, “Recruiters”) in response to job postings. If Recruiters nevertheless submit one or more unsolicited resumes to any employee at PulteGroup, Inc. or its affiliates without a valid written agreement in place for this position, it will be deemed the sole property of PulteGroup, Inc. and its affiliates. No fee will be owing or paid to Recruiters who submit unsolicited candidates, in the event the candidate is hired by PulteGroup, Inc. or its affiliates as a result of the referral, without a written agreement between PulteGroup, Inc. and through any means other than via our Applicant Tracking System.