Lead Marketing Analyst

The Marketing Analytics team partners closely with Marketing, Sales, Customer Success, and Operations to transform data into insights that drive growth, efficiency, and smarter decision‑making. We support leaders across Growth Marketing, Brand, Product Marketing, Partner Marketing, Sales Development, and Communications teams by aggregating data from multiple sources, building scalable dashboards, and delivering clear, actionable insights.
As a Lead Marketing Analyst, you will serve as a senior individual contributor and trusted analytics partner to Marketing stakeholders. This role blends deep analytical expertise with strong communication skills, enabling you to turn complex datasets into clear narratives that influence strategy and execution. You will also play a key role in advancing how Marketing leverages data to better understand customer behavior across the full customer lifecycle to influence product expansion and retention.

Key Responsibilities
Stakeholder Partnership & Insight Delivery

• Act as a strategic analytics partner to Marketing leaders, helping define success metrics, analytical approaches, and reporting priorities
• Translate business questions into analytical frameworks and clearly articulate findings, implications, and recommendations
• Communicate complex data and insights to non‑technical audiences through compelling storytelling and presentations

Analytics, Reporting & Dashboards

• Design, build, and maintain scalable dashboards and reports in PowerBI that support marketing performance measurement and decision‑making
• Aggregate, analyze, and synthesize data from multiple disparate sources (e.g., campaign platforms, CRM, product data, web analytics)
• Ensure consistency and reliability of metrics, definitions, and reporting across Marketing

Advanced Analysis & Optimization

• Identify trends, patterns, and performance drivers across channels, campaigns, and customer segments
• Support measurement of marketing effectiveness, pipeline influence, and revenue impact
• Continuously improve analytical methodologies, dashboard usability, and internal reporting processes to increase efficiency and impact

Product & Telemetry Data

• Partner with data engineering and product teams to integrate product usage data into our Marketing data ecosystem
• Analyze SaaS product usage trends to identify opportunities for customer expansion, upsell, cross‑sell, and targeted marketing engagement
• Help Marketing teams better understand customer behavior across the full lifecycle—from acquisition to adoption and growth

Cross‑Functional Collaboration

• Work closely with data engineering and analytics partners to ensure high‑quality, well‑structured data is available for analysis and visualization
• Act as a bridge between technical teams and business stakeholders to ensure analytics solutions are both accurate and usable
• Contribute to analytics standards, documentation, and best practices across the broader analytics function

Minimum Requirements

• Bachelor’s degree in a relevant field (e.g., analytics, business, economics, statistics, marketing) or equivalent practical experience
• 5–8+ years of experience in marketing analytics, business analytics, GTM analytics, or a related analytics role in a B2B SaaS environment

Preferred Requirements

• A strong communicator and influencer who can build trust with stakeholders and guide conversations with data
• Naturally curious and analytical, with the ability to see the “big picture” while still diving into details
• A collaborative team player who enjoys helping others learn and succeed
• Advanced experience with Power BI and/or Tableau, including building dashboards for executive and business audiences
• Proven ability to synthesize large, complex datasets into clear, actionable insights
• Experience presenting insights and recommendations to non‑technical stakeholders
• Exposure to telemetry or product usage data and applying it to marketing or growth use cases
• Familiarity with CRM, marketing automation, and web analytics data sources

• A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
• Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
• A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
• An environment that fosters innovation, enables creative collaboration, and allows you to grow.
• A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
• A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
• A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.

The targeted base pay range for this role is $116K to $145K. When determining your salary, we consider your skills, experience, education, work location and internal equity.