Marketing Campaigns Manager (Mid-level) – Channel Execution

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

Our Marketing Campaigns Manager leads the creation, facilitation and execution of complex marketing campaigns across multiple channels including - not limited to – inbound digital, direct mail and email. Responsible for one or more of the following areas: ongoing management of agency resources; creating, managing and executing campaigns. Collaborates and develops partnerships with various internal and external resources to develop and deliver marketing communications for one or more of the following: go-to-market plans, integrated tactical plans, project plans, milestone schedules, and/or creative strategy. Tracks, analyzes and evaluates strategic effectiveness of channels and provides recommendations for continued optimization.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Colorado Springs, CO, or Charlotte, NC.

Relocation assistance is not available for this position.

What you'll do:

• Applies knowledge of marketing principles to complete moderately complex to complex work assignments under minimal supervision.
• Acquires and applies intermediate knowledge of the business, its products and processes, serving as a resource to less experienced team members on escalated issues of a routine nature.
• Performs end-to-end review of all records being researched, works with internal groups, external clients and / or vendors to maintain complete and accurate data files using querying and other system tools to produce required reports and / or effectively manages agency to ensure alignment with goals and priorities.
• Performs gap analysis on internal and external business environments and member data, (synthesizing marketing, consumer and business research) to identify opportunities, creates program plans, product and pricing plans, pro forma and communication plans and/or responsible for ongoing management of agency resources, campaign and channel plans and related budgets that achieve stated objectives.
• Resolves issues and navigates obstacles to deliver work product.
• Synthesizes key data and research in order to recommend marketing initiatives that meet business goals, reviews the data for accuracy, (completing and resolving any issues) and / or facilitates and maintains data in internal systems and / or campaign planning tools with minimum supervision.
• Participates in a process management role through the creation, monitoring and execution of new processes in addition to enhancing current processes.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor's Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 4 or more years of relevant business support and / or general analysis experience.
• Proficient knowledge of Microsoft Office Tools to include Word, Excel and Access.

What sets you apart:

• Experience building campaigns in Salesforce Marketing Cloud.
• Experience with Pega.
• Analytical experience and familiarity working with channel performance metrics.
• Banking industry background.
• Process optimization expertise.

Compensation range: The salary range for this position is: $85,040 - $157,820.

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.