Manager, Vertical and Solutions Marketing

Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions.

Manager, Marketing | Vertical and Solutions Marketing, WSS

Position Summary:

The Manager of Marketing is accountable for supporting the growth strategy of assigned verticals, products, and solutions through the development and execution of a strategic marketing plan that drives demand and builds brand awareness through multi-channel campaigns. In this hands-on role, the Manager of Marketing will collaborate with leaders across Verticals, Product, Sales, and Operations to create and execute a comprehensive marketing plan.

Key Responsibilities:

• Vertical, Product & Solutions Marketing: Build and execute strategic marketing plans for assigned verticals and sales organizations, aligning with growth objectives. Develop go-to-market (GTM) strategies for new products and solutions for regional activation while overseeing global upscaling. Partner with Product and Vertical leaders to define positioning, messaging, and value propositions that differentiate offerings. Create priority sales enablement tools and collateral to support revenue growth.

• Demand Generation & Campaign Execution: Design and implement multi-channel demand generation campaigns (email, digital ads, webinars, events) to drive qualified leads and pipeline growth for assigned geographical region. Optimize the marketing funnel, manage automation and lead nurturing workflows, and track campaign performance for continuous improvement.

• Marketing Communications & Brand Building: Develop integrated campaigns that reinforce brand positioning and product and solutions messaging. Create content for blogs, videos, case studies, social media, and thought leadership. Ensure brand consistency across all channels and manage event marketing and PR initiatives to boost visibility.

• Cross-Functional Collaboration: Work closely with sales, product management, operations, business development, and communications team members. Serve as a liaison between product, vertical, and sales teams, leveraging Xylem’s internal network and external vendors as needed.

• Customer Insights & Research: Support voice of the customer research, develop customer personas, and understand customer journeys and competitive landscape. Apply insights to refine marketing strategies and messaging.

• Budget & Performance Management: Manage assigned budget, develop reporting related to marketing impact, and ensure on-time delivery of marketing plans and achievement of marketing qualified leads (MQLs), sales qualified leads (SQLs), and Thought Leadership objectives.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field; MBA preferred.

• 8+ years of experience in developing and executing marketing strategies in a matrixed work environment.

Preferred Qualifications:

• Experience with B2B industrial marketing

Key Competencies & Attributes:

• Strategic thinker with executional excellence and a customer-centric, data-driven approach.

• Ability to simplify technical and complex concepts into compelling narratives and marketplace messaging.

• Strong relationship-building, project management, leadership, and stakeholder management skills.

• Entrepreneurial spirit; open to new ideas, innovative, and able to work with ambiguity.

• Excellent communication, interpersonal, and organizational skills; professional demeanor and “can-do” attitude.

• Ability to influence cross-functional partners and manage multiple competing demands.

• Self-starter, able to drive work plans with limited direction.

• Ability to travel domestically within the United States up to 20%, with occasional international travel.

Xylem does not provide visa sponsorship for this role.

The estimated salary range for this position is $95,000 to $115,000 plus bonus.   Starting pay is dependent on multiple factors, such as skills, experience and work location, and is not typically at the top of the range.  At Xylem we offer a competitive compensation package with a generous benefit package, including Medical, Dental, Vision plans, 401(k) with company contribution, paid time off, paid parental leave and tuition reimbursement.

Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re-use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of inclusion and belonging in driving innovation and allowing us to compete more effectively around the world.