Manage inbound lead intake, qualification, prioritization, assignment, and pipeline progression. Execute integrated B2B demand generation campaigns across digital, content, events, nurture, and account-based tactics. Coordinate stakeholders, maintain CRM data integrity and process governance, monitor lead-management SLAs, and report on pipeline creation, progression, and conversion. Use performance insights and test-and-learn methods to improve campaign effectiveness, execution quality, and demand-to-revenue conversion.
Grant Thornton is seeking a Manager, Demand Operations to join the team. Approved office locations can be found below.
Role Summary
The Manager, Demand Generation is a hands-on leader responsible for management of inbound lead process and executing integrated demand generation programs that support sales, marketing and business priorities. This role ensures inbound and demand activity results in actionable pipeline, maintains visibility into performance, and continuously improves conversion from demand to revenue.
The Manager partners closely with leaders, CREs, Marketing, and Solution teams to execute high-impact programs with discipline, speed, and clarity.
Key Responsibilities
Lead management & Pipeline Enablement
- Manage the inbound lead process end-to-end, including intake, qualification, prioritization, assignment, and progression of qualified opportunities through established service-level expectations.
Coordinate engagement with leaders while ensuring timely acceptance, preparation, and participation
- Drive rapid client engagement and meeting execution, facilitating outreach, scheduling, briefing materials, stakeholder coordination, and follow-through to achieve target response and meeting timelines.
Maintain process governance, reporting, and pipeline integrity, ensuring CRM records, opportunity data, activity tracking, action items, and status updates are complete, accurate, and current while monitoring adherence to lead management SLAs and escalation requirements.
Demand Program Execution
- Plan and execute integrated demand generation campaigns aligned to priority solutions, industries, and accounts.
- Coordinate digital, content, events/webcasts, nurture, and account-based tactics to deliver qualified demand.
- Manage timelines, deliverables, and execution to ensure on-time, high-quality launches.
Measurement & Continuous Improvement
- Track and report on demand program performance, focusing on pipeline creation, progression, and conversion.
- Identify gaps, drop-offs, and opportunities to improve effectiveness and efficiency.
- Apply test-and-learn approaches to strengthen future campaigns.
Tools, Data & AI Enablement
- Use standard demand generation tools, templates, and reporting to ensure consistency and transparency.
- Apply AI-enabled tools responsibly to accelerate execution, targeting, and performance insights.
- Maintain strong data hygiene to support accurate pipeline visibility.
Success Measures
- Volume and quality of pipeline generated from assigned demand programs
- Conversion from demand activity to qualified opportunities
- On-time execution and adoption of standard processes and tools
Qualifications
Required
- 5-7 years of experience in demand generation or integrated B2B marketing
- Demonstrated ability to execute programs tied to pipeline outcomes
- Strong project management and cross-functional collaboration skills
- Data-literate with the ability to translate metrics into actions
- Bachelor’s degree in Marketing or other relevant field, equivalent experience acceptable as well
Preferred
- Professional services or solution-based marketing experience
- Exposure to account-based or priority account demand models
- Familiarity with CRM and marketing automation concepts
The base salary range for this position is between $112,000 and $181,440. Placement within the pay range is at Grant Thornton’s discretion, and it is based on multiple factors, including but not limited to, job -related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity. At Grant Thornton, compensation decisions are dependent upon the facts and circumstances of each position and candidate.
About UsAt Grant Thornton, we believe in making business more personal and building trust into every result – for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It’s what makes us different, and we think being different makes us better.In the U.S., Grant Thornton delivers professional services through two specialized entities: Grant Thornton LLP, a licensed, certified public accounting (CPA) firm that provides audit and assurance services ― and Grant Thornton Advisors LLC (not a licensed CPA firm), which exclusively provides non-attest offerings, including tax and advisory services.
In 2025, Grant Thornton formed a multinational, multidisciplinary platform with Grant Thornton Ireland. The platform offers a premier Trans-Atlantic advisory and tax practice, as well as independent American and Irish audit practices. With $2.7 billion in revenues and more than 50 offices spanning the U.S., Ireland and other territories, the platform delivers a singular client experience that includes enhanced solutions and capabilities, backed by powerful technologies and a roster of 12,000 quality-driven professionals enjoying exceptional career-growth opportunities and a distinctive cross-border culture.
Grant Thornton is part of the Grant Thornton International Limited network, which provides access to its member firms in more than 150 global markets. About the TeamThe team you’re about to join is ready to help you thrive. Here’s how:
• Whether it's your work location, weekly schedule, or flex time off, we empower you with the options to work the way that it best serves your clients and your life. Consistent with the firm's hybrid work model, this position will require in-person attendance at least three days per week, either at a GT office or client site.
• Here, you are supported to prioritize your overall well-being through work-life integration options that work best for you and those in your household.
• We understand that your needs, responsibilities and experiences are different — and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. See how at www.gt.com/careers
• When it comes to inclusion, we are committed to doing more than checking boxes. Explore all the ways we’re taking action for diversity, equity & inclusion at www.gt.com/careers
Here’s what you can expect next:
If you apply and are selected to interview, a Grant Thornton team member will reach out to you to schedule a time to connect. We encourage you to also check out other roles that may be a good fit for you or get to know us a little bit better at www.gt.com/careers.
Benefits:
We understand that your needs, responsibilities and experiences are different, and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits
- Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.
- Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Seasonal employees may also be eligible to participate in the firm’s 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.
Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation.
Additional Details:
It is the policy of Grant Thornton to promote equal employment opportunities. All personnel decisions (including, but not limited to, recruiting, hiring, training, working conditions, promotion, transfer, compensation, benefits, evaluations, and termination) are made without regard to race, color, religion, national origin, sex, age, marital or civil union status, pregnancy or pregnancy-related condition, sexual orientation, gender identity or expression, citizenship status, veteran status, disability, handicap, genetic predisposition or any other characteristic protected by applicable federal, state, or local law.
Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of Grant Thornton to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. To make an accommodation request, please contact [email protected].
For Los Angeles Applicants only: We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
For Massachusetts Applicants only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Grant Thornton does not require or administer lie detector tests as a condition of employment or continued employment.
Grant Thornton LLP (US) Charlotte, North Carolina, USA Office
1415 Vantage Park Drive, Ste 500, Charlotte, NC 28244, Charlotte, United States, 28203
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