Lead Analyst-Digital Engagement

Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Lead Analyst-Digital Engagement will develop, launch, and define site merchandising tactics toward defined objectives for events and strategic enterprise priorities across the digital ecosystem. This role will review campaign performance with the team to help prioritize and push insights and recommendations into action for future campaigns, while streamlining execution processes and identifying business requirements to improve the overall online customer experience. The Lead Analyst will serve as a mentor and coach for team members and be expected to develop a deep
understanding of online objectives and key results and help guide work across the team accordingly.
This role will support Engagement Planning.
Work with a Winning Team
On our team, you'll have the chance to shape the future of retail technology while working alongside talented individuals and leaders who share your passion for innovation and excellence. Our CEO is forward-thinking when it comes to tech, and with a technology team led by one of Forbes Top 50 CIOs you can come to work knowing you'll have the tools, tech, and support needed to advance your skills.
Since we've been in business for over 100 years, we've built an excellent track record of growth and success. We also know what it takes to create an inclusive culture that supports you. Here you have the freedom to team up and collaborate, explore your every curiosity, and help us shape the future of retail.
What You Will Do

• Analyze and leverage performance data, customer behaviors, and competitive benchmarking to identify areas necessary to improve the do-it-yourself consumer site experience for events and strategic enterprise priorities.
• Create and seamlessly deploy effective digital merchandising tactics that maximize site real estate in partnership with cross-functional teams.
• Share digital project priorities and details with global teams in merchandising, brand marketing, pricing & promotions, digital production, and online to support a successful event, campaign, or promotion within Lowes.com.
• Oversee the development of campaign and promotional dashboards and build moderate to complex reports using data analysis platforms and customer experience management tools to interpret and communicate performance.
• Lead process improvement efforts within the campaign and promotional planning and execution processes to increase team efficiency and reduce bottlenecks, costs, and errors.
• Review and analyze metrics from digital campaigns to evaluate and optimize the end-to-end online customer experience across multiple channels and customer touch points.
• Present to key stakeholders on project/campaign strategies and insights to guide future strategies, tactics, or activities.
• Influence partner teams on improvements and/or traffic to site to drive increased engagement and conversion for digital campaigns.
• Serve as a coach and development lead for less experienced team members.

Required Qualifications

• Bachelor's degree in business administration, marketing, finance, or related field or equivalent experience
• 6+ years of relevant experience in the retail industry
• Experience analyzing data, drawing insights, and translating into business recommendations
• Experience in online retail or omnichannel merchandising/marketing
• Experience in merchandising, marketing, finance, or related field
• Experience in customer insights, customer relationship management, or customer experience
• Experience working on or with cross-functional teams
• Experience with one or more data and analytics tools, such as Adobe Analytics, SQL, Power BI, or MicroStrategy

Benefits
• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount
For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits .
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.