Job Description Title: National Sales Director – Financial Wellness

About the Role 

Are you passionate about transforming how employees experience financial well-being? As a National Sales Director focused on Financial Wellness, you will play a pivotal role in launching and scaling Norton LifeLock Benefit Solutions financial wellness offerings as a standalone and adjacent product to our traditional identity protection solutions. This role is dedicated to expanding financial wellness adoption within strategic broker relationships and large enterprise employers, with a focus on earned wage access, personal financial management tools, student loan assistance, and holistic financial well-being solutions. You will partner closely with national and regional benefits brokers, positioning Norton LifeLock Benefit Solutions as a trusted financial wellness partner for today’s workforce. You will operate as a market builder, educating benefit brokers, engaging enterprise employers, and collaborating cross-functionally with marketing, sales enablement, and partner teams to drive awareness, demand, and adoption of financial wellness solutions within targeted segments. 

Responsibilities 

Financial Wellness & Broker Engagement 

• Serve as an ambassador to the employee benefits and financial wellness ecosystem, representing Norton LifeLock’s expanding financial well-being solutions. 

• Own and develop financial wellness-focused segments within key broker and consultant relationships. 

• Educate brokers and employers on the value of financial wellness solutions, including personal financial management (PFM) tools, financial education & access to financial advisors, earned wage access (EWA), payroll deducted loans, student loan guidance & restructuring, and adjacent offerings. 

• Act as a strategic advisor to brokers, helping them position financial wellness as a core component of total rewards and employee well-being. 

Enterprise & Account-Based Growth 

• Identify, pursue, and qualify large employer opportunities in collaboration with broker partners or our existing Employer base. 

• Support account-based selling strategies within targeted broker books and enterprise employer segments. 

• Partner with internal marketing teams to support highly targeted outreach, campaigns, events, and broker education initiatives. 

• Participate in industry events, webinars, and thought-leadership initiatives to keep Norton LifeLock Benefit Solutions top of mind. 

Consultative Selling & Program Design 

• Take a consultative approach by assessing broker and employer needs and aligning appropriate financial wellness program designs. 

• Understand enrollment methodologies, revenue requirements, implementation paths, and contract structures related to financial wellness solutions. 

• Guide brokers and employers through the full sales cycle—from early education through contract execution and onboarding. 

Cross-Functional Collaboration & Execution 

• Collaborate closely with Employee Benefits, Sales Enablement, Partner Account Managers, Marketing, Legal, and Finance teams. 

• Maintain accurate pipeline management, forecasting, and activity tracking within CRM tools (e.g., Salesforce). 

• Partner with Sales Leadership to identify emerging market opportunities and inform go-to-market strategy for financial wellness. 

Key Qualifications 

• Strong understanding of the employee benefits and financial wellness landscape, including voluntary benefits and emerging financial well-being solutions. 

• Proven experience building and growing broker-led enterprise relationships. 

• Ability to influence and educate benefit brokers, consultants, and employer decision-makers. 

• Comfortable navigating evolving broker models across healthcare, voluntary benefits, and financial wellness. 

• Strategic thinker with a relationship-first, consultative sales approach. 

Required Skills and Experience 

• 5–7+ years of experience in employee benefits sales, financial wellness, voluntary benefits, or related B2B enterprise sales roles. 

• Experience working with employee benefit brokers, agents, and consultants. 

• Familiarity with financial wellness solutions such as earned wage access (EWA), financial education, employee loans, student loan assistance, or adjacent offerings strongly preferred. 

• Ability to present confidently to all key audiences. 

• Strong storytelling and communication skills with the ability to build compelling narratives. 

• Proficiency in Salesforce, LinkedIn Sales Navigator, and standard sales productivity tools. 

• Excellent presentation, negotiation, and relationship-management skills. 

• Willingness to travel 50–70% as needed to support broker and employer engagement. 

The pay range depicts a base salary range for all positions except commission-based roles.  The pay range for commission-based roles represents On Target Earnings (annual base salary + target annual commission).  Additional compensation elements may be offered including an opportunity for bonus incentives and also competitive benefits package.  Actual compensation offered will be determined by factors such as the external/internal market demand, location, level, job-related knowledge, skills, and experience.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.