The Senior Brand Manager manages strategic technology partners, serving as a product expert and channel leader. Responsibilities include developing sales, marketing, pricing, positioning, and product launch strategies; educating sales teams; cultivating executive relationships; communicating market and financial information; coordinating partner initiatives; and maximizing revenue and profitability.
Description
Job Description
Job Summary
The Senior Brand Manager is the central liaison for large, top tier, and more complex partners for working with CDW stakeholders across the organization, including sales, finance, and marketing. The Senior Brand Manager is the product expert and business manager. The role acts as the channel leader and provides guidance to respective Partners, identifying opportunities and developing strategies to increase product sales. The Senior Brand manager is responsible for driving revenue, profitability and awareness for respective manufacture while engaging heavily with Sales. The Senior Brand Manager interacts with senior level management while independently driving strategy for program development and pricing.
* What you'll do
* Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs, VIR, COOP and Category Penetration
* Analyze complex industry information to identify opportunities and develop strategies to increase sales
* Develop and articulate competitive positioning and differentiation of brands
* Develop marketing plans for partner in conjunction with Partner
* Development and Product Managers that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
* Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
* Understand and communicate partner organizational structure with key decision makers and foster strong executive relationships
* Communicate partners' financial conditions and market new products related to the assigned partner
* Engage daily with assigned partner to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences
* Manage and maximize overall profitability; managing financial benefits and develop a strategy around re-investing funding
What we expect of you
* Bachelor's degree + 4 years sales/marketing experience, 4 years CDW PPM experience + 4 years' experience in sales/marketing, OR
* 8 years' experience in sales/marketing, 8 years CDW PPM experience and 8 years' experience in sales/marketing
* Bachelor's degree with a concentration in Marketing, a plus
* Previous experience in the technology industry, a plus
* Prior experience in Supply Chain, Pricing, Merchandising or Program Management, a plus Pay range: $89,000 - $126,200 depending on experience and skill set Annual bonus target of 10% subject to terms and conditions of plan Benefits overview: [https://cdw.benefit-info.com/](https://cdw.benefit-info.com/) Salary ranges may be subject to geographic differentials
* CDW is committed to being an AI-fluent organization
* We're looking for people who bring curiosity, a learner's mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhances- not replaces- human creativity and decision-making. You don't need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that's curious, adaptive, and ready to explore what's possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.
* About Us
* CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what's possible through technology. What makes CDW different isn't just what we do- it's how we do it. At CDW we act as one- building trust, speaking candidly, and working together to achieve more. We play to win- focusing on what matters most and delivering for our customers. And we think forward- staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That's why we think of ourselves as coworkers, not just employees- working together to solve complex challenges and deliver real impact for our customers and communities. As a full-stack, full-lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what's next. Together, we deliver the full promise of what technology can do.
* Together, we Make Amazing Happen.
* CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
Job Description
Job Summary
The Senior Brand Manager is the central liaison for large, top tier, and more complex partners for working with CDW stakeholders across the organization, including sales, finance, and marketing. The Senior Brand Manager is the product expert and business manager. The role acts as the channel leader and provides guidance to respective Partners, identifying opportunities and developing strategies to increase product sales. The Senior Brand manager is responsible for driving revenue, profitability and awareness for respective manufacture while engaging heavily with Sales. The Senior Brand Manager interacts with senior level management while independently driving strategy for program development and pricing.
* What you'll do
* Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs, VIR, COOP and Category Penetration
* Analyze complex industry information to identify opportunities and develop strategies to increase sales
* Develop and articulate competitive positioning and differentiation of brands
* Develop marketing plans for partner in conjunction with Partner
* Development and Product Managers that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
* Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
* Understand and communicate partner organizational structure with key decision makers and foster strong executive relationships
* Communicate partners' financial conditions and market new products related to the assigned partner
* Engage daily with assigned partner to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences
* Manage and maximize overall profitability; managing financial benefits and develop a strategy around re-investing funding
What we expect of you
* Bachelor's degree + 4 years sales/marketing experience, 4 years CDW PPM experience + 4 years' experience in sales/marketing, OR
* 8 years' experience in sales/marketing, 8 years CDW PPM experience and 8 years' experience in sales/marketing
* Bachelor's degree with a concentration in Marketing, a plus
* Previous experience in the technology industry, a plus
* Prior experience in Supply Chain, Pricing, Merchandising or Program Management, a plus Pay range: $89,000 - $126,200 depending on experience and skill set Annual bonus target of 10% subject to terms and conditions of plan Benefits overview: [https://cdw.benefit-info.com/](https://cdw.benefit-info.com/) Salary ranges may be subject to geographic differentials
* CDW is committed to being an AI-fluent organization
* We're looking for people who bring curiosity, a learner's mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhances- not replaces- human creativity and decision-making. You don't need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that's curious, adaptive, and ready to explore what's possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.
* About Us
* CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what's possible through technology. What makes CDW different isn't just what we do- it's how we do it. At CDW we act as one- building trust, speaking candidly, and working together to achieve more. We play to win- focusing on what matters most and delivering for our customers. And we think forward- staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That's why we think of ourselves as coworkers, not just employees- working together to solve complex challenges and deliver real impact for our customers and communities. As a full-stack, full-lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what's next. Together, we deliver the full promise of what technology can do.
* Together, we Make Amazing Happen.
* CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
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