Head of Customer Revenue Marketing

Job Description
About Us
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we've achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3600 midsize and multinational companies.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Airtasker, Fiverr, Go Cardless and VaynerMedia rely upon Bob to help them create the best work experiences for their people.
About the Role
HiBob is scaling fast - and we're hiring a Head of Customer Revenue Marketing to build and own the function that drives revenue growth from our existing customer base. This role is commercially accountable: your goal is to generate a qualified upsell pipeline that contributes at least 30% of the total company pipeline by the end of 2025.
You'll work cross-functionally with CS, AM, Sales, Marketing, Product and RevOps to execute highly targeted, data-informed programs across lifecycle marketing, ABM, and in-product expansion. You'll be expected to bring strategic clarity, operational focus, and a deep sense of ownership over the commercial funnel.
Come and be you with us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that's bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we're waiting with open arms. Come join us.
Job Requirements
What You'll Own

• Building and executing HiBob's customer revenue pipeline strategy across segments and regions
• Defining and delivering on commercial KPIs: UQLs (upsell qualified leads), CPSQLs (cost per sales qualified leads), conversion rates, influenced pipeline, and win rates
• Leading cross-functional program design and execution, including campaign structure, targeting, and performance optimization
• Running expansion programs across lifecycle marketing, customer advocacy, ABM, and in-app journeys
• Partnering with CS, Sales, Marketing, RevOps, and Data to align on targeting, activation moments, and conversion workflows
• Creating campaign frameworks and playbooks that scale across SMB, MM, and Enterprise customers

• Reporting pipeline impact clearly to executive stakeholders, and continuously iterating on what drives revenue

Job Responsibilities
About You

• 8+ years in B2B SaaS (ideally) marketing with strong focus on customer lifecycle and expansion
• Proven success in building pipeline from existing customers through commercial marketing programs
• Deep understanding of funnel metrics and how to translate marketing activity into revenue outcomes
• Strong cross-functional execution muscle - especially with Customer and Product Marketing, Sales, CS, RevOps, and Product
• Comfortable building net-new programs and getting hands-on when needed
• Experienced with product usage signals, CRM data, and account intelligence to drive segmentation and timing
• Fluent in commercial storytelling and confident presenting performance and priorities to C-level leadership
• Skilled at prioritizing impact over activity - especially under constraints

Why Now
HiBob's customer base is growing rapidly - and expansion revenue is one of our biggest levers. This role is core to our go-to-market strategy and has a clear, measurable mandate. You'll join a high-performing team, build something from the ground up, and own a material part of HiBob's commercial engine.
Benefits
Join our village
HiBob is a village filled with amazing people and we're especially proud of that. It's a place where Bobbers can be themselves. We're about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you'll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

• Company share options plan
• We have a flexible hybrid working model
• Work from home allowance- to get your home office set up!
• Payment for sick leave from the first day
• 2 Social Impact days per year for volunteering
• Annual Headspace subscription and wellness benefits
• Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
• 10 bis or cibus/wolt- you get to pick!
• Transportation allowance
• Dog-friendly
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
• Fun company and team social events (locally and virtually with our global teams)
• Bob balance days - 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter