As a Growth Product Manager, you will build and optimize conversion funnels, collaborate with teams, and analyze user behavior to drive product-led growth.
👋 About Owner.com
Owner is the all-in-one platform that restaurants use to succeed online.
Thousands of restaurant owners use our tools to build their website, drive online orders, create their own branded app, manage their customer relationships, and set up marketing automations.
You can think of it as Shopify meets HubSpot, but specifically for restaurants.
Learn more about the problems we are solving for our customers here.
🌎 Our vision
We’re starting by helping independent restaurants succeed online.
But it’s not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive.
Once we nail the solution for restaurants – we’ll scale it into every other local business type.
In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age.
🚀 Our traction
In just over 3 years we've generated tens of millions in revenue, served millions of guests, and processed hundreds of millions of online orders.
More importantly, we’ve helped thousands of restaurant owners save their businesses - and not only survive, but thrive.
⭐ Our team
Our team grew from under 100 to nearly 200 talented people in 2024. We’ve got top talent from the most successful companies in SMB software, including: Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire and Stripe.
We’ll be scaling even faster in 2025 to keep pace with our customer growth.
🌆 Where we work
Owner is a remote-first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in-person collaboration at one of our office locations. Most of our teammates are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location!
🔍 Why We’re Looking for You
We’re searching for a first-principles thinker - the type that loves ambiguity and the act of building (0 ->1) to join as our Product Manager – Growth, one of the most critical hires on our team. This role is about owning and shaping our conversion funnel strategy and experimentation—across education, partnerships, and PLG. You’ll help us create conversion experiences that educate, engage, and drive business impact, working closely with PLG, engineering, and lifecycle teams.Most Growth teams optimize the existing funnel, we want to question whether those funnels should exist! If this sounds exciting to you. If you’re passionate about building conversion funnels that blend education, dynamic value propositions, and growth experimentation, and you’re ready to join a high-impact team—we’d love to connect! 🚀
💥 The Impact You Will Have
- Build and optimize conversion funnels to drive product-led growth—this includes education-based flows, demo graders, and dynamic landing page experiences. We want you to reimagine how a lead would convert by combining user signals, value demonstration, education into a natural experience.
- Collaborate with PLG, engineering, and lifecycle to create engaging, high-performing conversion experiences (e.g., SEO-driven education pages, pop-ups, demo pages, and referral programs).
- Develop innovative ways to educate and convert users - rethink the relationship between education and conversion. What if learning the conversion experience? 💡Develop and execute a data-driven roadmap to bring new features to light
- Drive new product features and conversion strategies for partnership-led growth.
- Analyze user behavior across channels—like SEO landing pages, webinars, and demo flows—to identify ways to boost intent and conversions while preserving user experience.
- Collaborate in weekly sprints with engineering to bring experiments to life and continuously optimize.
- Manage a full-time engineer and ramp up execution as you scale.
👥 Who you’ll work with
- Head Of Growth
- Growth Marketing Manager
- Growth Product Designer
- Growth Engineer
✅ What We’re Looking For
- A strategic, growth-minded Product Manager who thinks like a COO/founder and thrives on solving messy, impactful problems.
- Experience building and optimizing conversion funnels for PLG and/or partnership growth initiatives.
- A data-driven mindset, with a knack for understanding user behavior and balancing experimentation with conversion impact.
- Comfortable leading cross-functional sprints and collaborating closely with engineering, marketing, and lifecycle teams.
- Excited to explore and test new ideas (e.g., graders, SEO experiments, webinars) while driving core product improvements.
🚩 Notice - Employment Scams
Communication from our team regarding job opportunities will only be made by an Owner team member with an @owner.com email address.
We do not conduct interviews over email or chat platforms, and we will never ask you to provide personal or financial information such as your mailing address, social security number, credit card numbers or banking information. If you believe you are being contacted by scammer, please mark the communication as "phishing" or “spam” and do not respond.
Top Skills
Conversion Funnels
Data-Driven Strategies
Marketing Automation
Seo
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What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
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- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
