Marketing Specialist - Business & Government

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

Job Description

The Marketing Specialist, Business & Government is a key contributor to new logo pipeline generation for one of Instructure's fastest-growing sectors. In this role, you will execute integrated demand gen campaigns targeting business and government buyers, support webinar execution, and help bring our messaging to market across multiple channels.

You will translate campaign strategy into clear, high-quality outputs: compelling emails, ad copy, campaign assets, and coordinated programs that run on time and drive results. You'll partner closely with Sales Development, Product Marketing, and our in-house creative agency to execute work that moves buyers through the funnel.

What You’ll Do:

• Execute Demand Gen Campaigns:

  • Execute multi-channel acquisition campaigns across email, paid media, and content targeting net-new business and government accounts

  • Write ad copy and emails; design images in Canva or collaborate with our in-house creative team as needed

  • Support webinar execution including logistics, promotion, and follow-up coordination

  • Pull and segment contact lists, execute data cleanup, and map account fields as directed to support accurate campaign targeting and attribution

  • Ensure leads from campaigns and webinars are properly scored and routed

  • Pull campaign data and package it into clear, digestible recaps

• Manage Projects and Deadlines:

  • Write and submit project briefs to kick off work with the internal agency; coordinate with the PMO to keep projects on track

  • Use Asana to manage campaign timelines and provide feedback on deliverables

  • Communicate new and upcoming campaign activities to internal stakeholders so the right people are always in the loop

What You'll Bring (Qualifications):

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience

• 2+ years of B2B demand generation experience in SaaS

• Strong writing skills across formats: ad copy, emails, briefs, and campaign assets

• Hands on experience planning and executing webinars a plus

• Strong organizational skills and attention to detail

• Excellent communication and collaboration skills, ability to build trust across teams

• Kindness, conscientiousness, and a good sense of humor

Get in on all the awesome at Instructure!

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:

• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.

• Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.

• Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.

• Comprehensive wellness programs and mental health support

• Learning and development resources, including professional development tools and tuition reimbursement, to support your growth

• The technology and tools you need to do your best work

• Motivosity employee recognition program

• A culture rooted in inclusivity, support, and meaningful connection

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.