Freelance SEO / AEO Strategist

Responsibilities

• Build SEO services and best practices, including keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all on-page and off-page SEO activities

• Conduct SEO audits of client website performance

• Map content strategies to the buyer journey, identifying gaps and prioritizing high-impact topics for organic acquisition.

• Develop detailed SEO content briefs, including semantic clusters, recommended structure (Hn), internal linking, and on-page optimizations.

• Build analytics reports on keyword and site rankings, site domain performance, backlinks, on-page performance, and organic traffic trends

• Diagnose and resolve organic traffic and SEO issues

• Set up proper performance tracking on-site domains 

• Implement Google Search Console and Google Analytics

• Inform client services and web team of algorithm updates and SEO news

• Advise on best practices around domain, sub-domains, and site architecture

• Provide expertise as needed for complex SEO problems/opportunities

• Other responsibilities as assigned.

Technical Skills

• Lead technical SEO audits to identify and prioritize issues related to crawlability, indexability, site speed, rendering, and mobile-friendliness.

• Collaborate with development teams to implement complex technical SEO recommendations, including schema markup, hreflang tags, canonicalization, and XML sitemaps.

• Conduct in-depth analysis of website architecture and provide recommendations for optimizing site structure, internal linking, and URL parameters for SEO performance.

• Develop and implement strategies for international SEO, including managing hreflang attributes and understanding geo-targeting considerations.

• Stay abreast of emerging technical SEO trends and algorithm updates, translating them into actionable strategies and recommendations for clients.

• Oversee the technical aspects of website migrations, redesigns, and platform changes to ensure minimal impact on organic search performance.

• Experience with JavaScript SEO and understanding how search engines crawl & LLM and render dynamic content.

• Demonstrate curiosity and expertise in how AI and LLM influence SEO strategy and search behavior and proactively apply these insights to enhance client deliverables.

• Optional: Utilize server log file analysis to gain insights into how search engines crawl and interact with the website.

Experience and Education

• B.A. or B.S. degree is required

• French and English proficiency

• 5-8 years of progressive SEO experience with a digital marketing agency or in-house team

• Proven track record and hands-on experience successfully developing and implementing SEO strategies for multi-domain and multinational websites

• Comprehensive knowledge of organic search and search engine ranking algorithms, including both on-page and off-page SEO activities

• Expert knowledge working with SEO platforms and tools; for example, Google Analytics, Google Tag Manager, Search Console, Semrush, Moz, Screaming Frog, Schema.org

• Proficiency and knowledge of web development best practices and processes (code ability is not required)

• Advanced skills in reporting and Excel/Google Sheets, including pivot tables and advanced functions

• Experience with HubSpot or marketing automation platforms preferred yet not required

• Proven experience finding, analyzing, and assimilating market and customer data into SEO strategies

• Experience presenting to clients or executive-level team members preferred

• Excellent writing skills and a strong understanding of best practices for SEO-friendly content

• Proficiency in Google Suite

• Experience working remotely in similar roles is strongly preferred